SM Entertainment achieved substantial growth in Q2 2025, with sales and profits rising significantly, driven by new releases and global expansion.

SM Entertainment (hereafter, SM) achieved consolidated sales of 302.9 billion won (approximately 30.3 billion yen) and operating profit of 47.6 billion won (approximately 4.76 billion yen) in Q2 2025. Compared to the same period last year, sales increased by 19.3% and operating profit by 92.4%, showing significant growth. The net profit for the period recorded 30.9 billion won (approximately 3.1 billion yen), an increase of 267.2%. On a separate basis, Q2 sales were 220.3 billion won (approximately 22 billion yen) and operating profit was 46 billion won (approximately 4.6 billion yen), marking increases of 26.5% and 59.9% respectively compared to the same period last year. This high growth is attributed to the expansion of new album sales and increased revenue from music sources, as well as strong performance in the planning and concert MD (merchandise) sectors. Along with the growth in operating profit, significant growth was also shown due to improved sales mix. Additionally, major affiliated companies showed stable performance overall due to the expansion of artist activities. SM is expected to continue its growth in the second half of this year by strengthening artist-centered IP activities and expanding its global stage. SUPER JUNIOR, celebrating its 20th anniversary this year, is launching various content and commemorative projects to enhance interaction with fans, while BoA is releasing a full album to mark her 25th anniversary. Other releases include full albums from NCT DREAM and singles from Tohoshinki in Japan, mini-albums from WayV and former RIIZE member Seunghan, as well as full albums from SHINee's Key and Red Velvet's Joy. Mini-albums from aespa and NCT WISH, as well as solo albums from NCT's Heechan, EXO's Suho and Chanyeol are also planned. Additionally, full albums from Tohoshinki's Yunho and Girls' Generation's Taeyeon, mini-albums from NCT DREAM, WayV, and Hearts2Hearts, singles from RIIZE, SHINee's Minho, NCT's Jungwoo, and NCT's Yuta's Japanese full album and Tohoshinki's Changmin's Japanese single will continue to be released. The concert sector is also active. RIIZE, currently on its first world tour, is expanding beyond Asia to North America, showcasing diverse performances in 22 regions worldwide. Recently, aespa's solo concert sold out, including restricted view seats, and will be part of a world tour starting in Seoul and covering major cities globally. Various artists, including Red Velvet's Irene & Seulgi, NCT DREAM, EXO's Kai, NCT's Doyoung, and SHINee's Key, are also scheduled to perform actively both domestically and internationally. SM is building a multifaceted collaboration system in the Chinese market through a strategic partnership with Tencent Music Entertainment (TME), the largest music platform company with 550 million monthly users in China, focusing on content production, distribution, and fandom marketing. Based on this, they plan to establish a complete idol success model connected through production, distribution, performances, and data. Co-CEO Chang Cheol-hyuk stated, "SM has competitiveness across all generations of the K-POP market through the energetic activities of both long-loved traditional artists and new artists. In particular, this period has visibly shown that the all-around content business centered on IP leads to results, and based on this, we will continue sustainable growth through artist IP-based content expansion and global activities in the second half of the year." SM also published its fourth report on sustainable management, actively returning to shareholders through stock buybacks and signed a partnership MOU with Tencent in China.