A Simmons Beautyrest Black photocall was held in Seoul, attended by Lee Min-jung, Lee Soo-hyuk, Hyeri, Im Ji-yeon, and others.

At a photo call event for SIMMONS’ “Beautyrest Black” held on the afternoon of the 3rd at SIMMONS Gallery Seongsu in Seongdong District, Seoul, SEVENTEEN’s Mingyu appeared with a shaved head. Mingyu will begin serving as a social service worker on September 10.

SEVENTEEN leader S.COUPS was chosen as Trudon Korea’s first ambassador. His Allure KOREA digital cover shoot, themed “S.COUPS’s Trudon HOUSE,” highlighted his deep gaze and mature aura. He continues to expand his global fashion and brand presence while SEVENTEEN remains highly active.

EMODA and RESEXXY have collaborated with the Korean cosmetics brand RRRing on a special page at RUNWAY channel featuring autumn trend makeup and the latest coordinated outfits. The page shows two characters, a feminine RESEXXY girl and a cool EMODA girl, with four makeup looks and themed styling. Giveaways are also being held.

On the afternoon of the 27th, SEVENTEEN’s DK and Dino departed through Incheon International Airport for overseas schedules. The text also notes that DK appears on the September issue cover of Dazed ahead of enlistment, saying he will return with greater depth, and that Dino’s first solo concert after debut was a great success, with the music video for the included track “LIKE IT” also released.

D'ICON No. 36, titled “THE 8TH SENSE,” presents SEVENTEEN’s The 8 in a 128-page feature that reveals a new expression of the sensibility he has built over 12 years. The shoot highlights his natural mood, dreamy atmosphere, youthful charm, and distinctive styling.

ELLE Japan releases its October issue on August 28, featuring a special edition cover with SEVENTEEN’s Jeonghan, his first solo cover for the magazine. The issue highlights his mature style with Prada Beauty fragrance, includes interviews, photo stories, and digital extras.

Skincare brand Ongredients has named SEVENTEEN leader S.COUPS as its official brand ambassador in Korea and Japan. The brand says his charismatic, trustworthy leadership matches its own direction, and plans to expand awareness through visuals, marketing campaigns, and new product promotions.

SEVENTEEN’s DK was chosen as the cover star for Dazed’s September issue, where he showed a calm, mature charisma. In an interview, he said he has always tried to improve himself steadily for CARAT and is now preparing to return as a stronger, deeper version of himself. He will enlist on September 8.

SEVENTEEN’s Dino successfully wrapped up his first solo concert, “2026 DINOxPicheolin [GilBOARD SHOW],” in Seoul, performing for over 15,000 fans. The three-day livestream reached CARATs in 71 countries and regions. Blending humor and emotion, he performed 20+ songs, thanked fans, and surprised the audience with a teaser for Picheolin’s new music video.

SEVENTEEN’s Vernon released his new song “I’ll Be Back” today at 6 p.m. through music streaming sites. The pop-tinged electronic track was first unveiled at the “2026 VERNON THE 8 [V8] LIVE” in July. Vernon took part in writing and composing it as a message to fans.