J.Y. Park admits TWICE and ITZY are crucial for JYP's revenue, emphasizing their importance over his own music career.
November/17/2024 11:13
Park Jin-young (J.Y. Park), the representative of JYP Entertainment, confessed that the company's revenue relies on TWICE and ITZY. On the 5th, he appeared on KBS Cool FM's 'Park Myung-soo's Radio Show' in the 'Legendary Veteran' corner, where he spoke with DJ Park Myung-soo. When the topic of TWICE and ITZY came up, Park Jin-young said, 'They must succeed. My success is not much related to the company's operating profit.' He continued, 'The real revenue of the company depends on them. TWICE and ITZY are more important than me.' He added, 'ITZY's new song is important. My new song 'Easy Lover' is not that significant because there are fewer staff,' which made the listeners laugh. In the music video for his new song 'Easy Lover,' actors Cha Joo-young and Lee Gi-kyung appear, drawing attention. When Park Myung-soo pointed out that 'the money earned by TWICE and ITZY might be used by themselves,' he clarified, 'The production cost is less than half. It looks expensive, but I stayed up for two days to reduce the production cost. The budget given to me is small.' Park Myung-soo also asked Park Jin-young, who has over 670 songs registered with the copyright association, about his highest-earning song. Park Jin-young replied, 'It's a TWICE song.' He explained, 'TWICE's songs are listened to by people all over the world, so the units are different. I was really surprised. The revenue from TWICE's 'What is Love?' is almost 100 times that of past hits like 'Nobody' or 'Don't Leave Me.' I thought I misread the units,' surprising the listeners. Celebrating his 30th anniversary this year, Park Jin-young released his new song 'Easy Lover' this month.
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