TWICE's Sana attended the 25th anniversary of Haagen-Dazs Crispy Sandwich, celebrating its success and sharing her love for the ice cream.
April/30/2026 15:35
Haagen-Dazs Japan Crispy Sandwich has been released for 25 years! Today, at a certain place in Tokyo, a PR presentation was held to commemorate the 25th anniversary, attended by Sana from TWICE, who is active as a CM model for Haagen-Dazs Japan. Appearing in a light, pure white dress, Sana greeted, "Congratulations on the 25th anniversary," celebrating the long-selling product, saying, "It’s my favorite ice cream and a reward for me and everyone." Additionally, at the event venue, to commemorate the 25th anniversary of Crispy Sandwich, a project was conducted to create original Crispy Sandwiches digitally. While cutely pondering, she chose a raspberry coating with caramel wafers, revealing the flavor name as "Raspberry." Furthermore, there was a quiz corner related to "Crispy Sandwich." When it was announced that the prize would be the chance to taste the Crispy Sandwich's Green Tea flavor, she happily took a bite, albeit a bit confused. Haagen-Dazs Japan also announced future SNS-linked projects called "Crispy Sandwich Surprise." Together with Sana, they plan to promote the newly updated Crispy Sandwich.
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At the 25th anniversary event for Haagen-Dazs Crispy Sandwich, TWICE's Sana expressed her love for the ice cream, created a new flavor, and participated in quizzes. She reminisced about enjoying the product with her team and encouraged the brand to continue bringing happiness. Haagen-Dazs announced future promotions with Sana.
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