W Korea's breast cancer awareness event faces backlash over past issues and criticism of its lavish nature, raising doubts about its effectiveness.
October/18/2025 15:02
Amid rising criticism of the breast cancer awareness campaign event by fashion magazine 'W Korea', past allegations from a year ago have been reported, drawing attention. Yesterday (17th), Korean media Dispatch reported that Mr. A attended the event held last October but was unable to stand at the photo wall due to 'not wearing stockings'. According to Dispatch, 'W Korea' received donations and clothing from brands, which celebrities wore to stand at the photo wall. Mr. A was also provided with an outfit from the brand, but could not wear the stockings due to size issues and went to the venue barefoot. Because 'W Korea' did not wear all the provided outfits, Mr. A was not allowed to stand at the photo wall. According to entertainment industry insiders and several Korean media, it has been revealed that this Mr. A is Park Boyoung. Photos posted by Park Hyungsik, who attended at the time, confirmed that Park Boyoung participated in the event barefoot. Only a photo of Park Boyoung's upper body was posted on 'W Korea's' official account. 'W Korea' has been promoting the importance of early screening and raising funds through the breast cancer awareness campaign every year. However, this year, the luxurious party atmosphere unrelated to breast cancer has sparked debate. Additionally, it was revealed that the total accumulated donations over 20 years have only reached 1.1 billion won (about 1 million USD), raising doubts about the campaign's effectiveness. On the other hand, some participants have received praise. Byung Woosuk is speculated to have expressed the symbol of the breast cancer campaign by wearing a pink corsage on his chest. IVE's Rei revealed that she studied breast cancer before attending the event, and Park Eunbin mentioned the campaign during a live broadcast. ILLIT's Minju and Wonhee also mentioned during a congratulatory performance, 'I hope the influence on health will expand in the future' and 'Let's not miss small signs and start with health check-ups', receiving praise. BTS, Stray Kids members, aespa, and 2PM's Junho are among the luxurious guests at the 'breast cancer awareness campaign' event. Park Jaebum faced criticism for sexual lyrics during the breast cancer awareness campaign performance... he apologized.
Related Articles
BTS member Jimin highlights his new charm in the February issue of VOGUE Korea as a DIOR ambassador. The photoshoot captures a romantic and whimsical aesthetic, featuring Jimin in various stylish outfits, including a tuxedo and floral jacket. His global popularity was evident as the hashtag 'JIMINxVOGUEKOREA' trended on social media after the release.
BTS received numerous nominations at the 2026 iHeartRadio Music Awards, including 'K-pop Artist Of The Year' for Jin and J-HOPE. J-HOPE's singles 'Killin' It Girl' and 'Sweet Dreams' are nominated in multiple categories, proving their global impact. The awards ceremony will be held on March 26, 2026.
Liz from IVE is featured on the cover of L'OFFICIEL Singapore, highlighting her unique charm in a photoshoot with Cartier. The shoot, themed 'BEGIN TO WONDER,' captures her in a transformed glass factory, showcasing a range of moods. Liz's performance impressed staff, and the magazine praised her as an artist with both transparency and strength. More features will be available in the upcoming December 2025 and January 2026 issue.
ILLIT has released a teaser for the music video of their upcoming digital single 'Sunday Morning', set to drop on January 13, 2026. The MV features a nostalgic restaurant setting with the group in classic uniforms, captivating fans with their charm and a catchy melody. The song, a J-POP ROCK style, explores the powerful emotions of love, and is set to be the opening theme for the anime 'Hime-sama 'Goumon' no Jikan desu' Season 2. Expectations are high for this release following their previous hit 'Almond Chocolate'.
BELIFT LAB has released a statement addressing severe stalking and privacy violations against ILLIT members. They highlighted illegal acquisition of personal information and the need for legal action, stating that despite changing travel plans for safety, stalkers still tracked the artists. The agency is committed to ensuring the safety of its artists and will take strict legal measures against offenders.
BTS demonstrates a successful synergy between solo and group activities, enhancing their prestige ahead of their comeback on March 20 after 3 years. Members like Jin and J-Hope have achieved significant solo success, contributing to the group's influence. Their 5th full album will feature 14 tracks reflecting their journey and emotions.
On the afternoon of the 9th, IVE departed for Taiwan via Incheon International Airport to attend the 40th Golden Disc Awards. Additionally, MelOn released its annual TOP 100 chart, showcasing the most loved songs of 2025. Graduation photos from Hanlim High School featuring Han Yujin from ZB1, IVE's Iso, and TWS's Gyeongmin have also gained attention for their stunning visuals.
On the afternoon of the 8th, TWS departed for Taiwan via Incheon International Airport for the 40th Golden Disc Awards. They released graduation photos from Hanlim High School featuring artists like ZB1's Han Yujin and IVE's Iso. The event will include a one-night collaboration and a medley of nostalgic songs with popular artists participating, along with the aspirations of idols from the Year of the Horse.
MelOn has released the '2025 Korea & Overseas Annual Chart' TOP 100, with WOODZ's 'Drowning' taking the top spot. G-DRAGON's 'HOME SWEET HOME' and BLACKPINK's 'JUMP' also rank highly, showcasing the strength of male solo artists and the rising popularity of new generation groups. The chart reflects a diverse array of successful artists and songs.
MelOn has released the '2025 Korea & Overseas Annual Chart' TOP 100, with WOODZ's 'Drowning' taking the top spot. G-DRAGON's 'HOME SWEET HOME' and BLACKPINK's 'JUMP' also rank highly, showcasing the strength of male solo artists and the rising popularity of new generation groups. The chart reflects a diverse array of successful artists and songs.
