W Korea's breast cancer awareness event faces backlash over past issues and criticism of its lavish nature, raising doubts about its effectiveness.
October/18/2025 15:02
Amid rising criticism of the breast cancer awareness campaign event by fashion magazine 'W Korea', past allegations from a year ago have been reported, drawing attention. Yesterday (17th), Korean media Dispatch reported that Mr. A attended the event held last October but was unable to stand at the photo wall due to 'not wearing stockings'. According to Dispatch, 'W Korea' received donations and clothing from brands, which celebrities wore to stand at the photo wall. Mr. A was also provided with an outfit from the brand, but could not wear the stockings due to size issues and went to the venue barefoot. Because 'W Korea' did not wear all the provided outfits, Mr. A was not allowed to stand at the photo wall. According to entertainment industry insiders and several Korean media, it has been revealed that this Mr. A is Park Boyoung. Photos posted by Park Hyungsik, who attended at the time, confirmed that Park Boyoung participated in the event barefoot. Only a photo of Park Boyoung's upper body was posted on 'W Korea's' official account. 'W Korea' has been promoting the importance of early screening and raising funds through the breast cancer awareness campaign every year. However, this year, the luxurious party atmosphere unrelated to breast cancer has sparked debate. Additionally, it was revealed that the total accumulated donations over 20 years have only reached 1.1 billion won (about 1 million USD), raising doubts about the campaign's effectiveness. On the other hand, some participants have received praise. Byung Woosuk is speculated to have expressed the symbol of the breast cancer campaign by wearing a pink corsage on his chest. IVE's Rei revealed that she studied breast cancer before attending the event, and Park Eunbin mentioned the campaign during a live broadcast. ILLIT's Minju and Wonhee also mentioned during a congratulatory performance, 'I hope the influence on health will expand in the future' and 'Let's not miss small signs and start with health check-ups', receiving praise. BTS, Stray Kids members, aespa, and 2PM's Junho are among the luxurious guests at the 'breast cancer awareness campaign' event. Park Jaebum faced criticism for sexual lyrics during the breast cancer awareness campaign performance... he apologized.
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