SEVENTEEN's Sungkwang is chosen as the model for PHYPS, reflecting a lifestyle of pursuing sports and a stress-free life.
October/24/2024 18:31
Sungkwang of SEVENTEEN has been selected as a model for the apparel brand 'PHYPS'. The apparel brand 'PHYPS' has attracted attention with content that reflects a lifestyle pursuing a stress-free life and various sports, fitting the name of physical education. Sungkwang is expected to harmonize perfectly with the brand's worldview, and his naturally charming and friendly appeal is anticipated to create an excellent synergy with the brand's image. Additionally, his lifestyle of enjoying various sports aligns with the brand's philosophy based on 'physical education', making him the best muse to express the brand's identity. This campaign has a unique concept of 'Physical Education Department: Appointment as Associate Professor', where he appears as an associate professor introducing various sports. The photoshoot features various sports like jump rope, badminton, rugby, basketball, table tennis, and yoga, capturing his delightful energy and witty atmosphere. A brand representative stated, 'As this is our first muse, we struggled to find the person that best fits the brand's image. However, as soon as we saw Sungkwang, we made the decision immediately. We hope you look forward to the upcoming second collection following the first.'
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