NiziU wins BEST ARTIST at K-STAR MVA. Learn about their charm and journey to the top.

The Japan-Korea joint project "K-STAR Most Valuable Artist (K-STAR MVA)" was first held in 2023. NiziU won the BEST ARTIST category. This time, we will reanalyze the charm of NiziU, who shone in first place. >> "K-STAR MVA" K-STAR MVA results are here In February 2019, a joint audition project "Nizi Project" by Japan's Sony Music and Korea's top entertainment company JYP Entertainment started. In addition to 8 cities in Japan, auditions were held in Hawaii and Los Angeles, with over 10,000 entries, from which 9 people were selected to debut as the global girls group NiziU. "Nizi Project" was based on the meticulous strategy of J.Y. Park, the producer leading JYP. Before the start of the project, he said, "The first stage is to export Korean content overseas. The second stage is to discover overseas talent and combine them with Korean artists. The third stage we aim for is to foster talent overseas and produce them," and said, "We are also preparing a girls group composed entirely of Japanese members," but the Japanese group in the third stage was exactly NiziU. NiziU had attracted explosive attention even before their debut. One reason was that K-POP girl groups from audition programs such as TWICE and IZ*ONE were popular. Since a top Korean producer was holding auditions in Japan, it was bound to be a hot topic. In addition, the audition scenes were also broadcast on the morning information program "Sukkiri," and it penetrated widely not only among K-POP fans but also among the general public. Many people who support their children and grandchildren like watching them grow also came out. Of course, the growth story told by the participants' sweat and tears moved the viewers, but many people were also struck by J.Y. Park's words with the same weight. He listed "truth, sincerity, and humility" as the values pursued by JYP, and in the audition, he made personality a checkpoint in addition to singing, dancing, and star quality. Also, his strict but loving criticism pierced not only the person who received the advice, but also the hearts of the viewers, and he was selected as the 5th place for male bosses in the "ideal boss" ranking chosen by new employees. The heated excitement at the time of the pre-debut was created by the nine people and J.Y. Park working together. The nine people chosen through such auditions each had a sparkling personality. Mako, the leader who spent 2 years and 7 months as a JYP trainee and always ranked high in auditions. Riku, who has a stable singing ability and a bright character. Rima, a rapper with an attractive voice. Rio, who shines with excellent dance and a bright character. Maya, who showed a paper play of "The Ugly Duckling" that she made herself at the audition, "NiziU's Swan." Miihi, who makes people around her happy with her excellent singing ability and bright smile. Mayuka, who can change her appearance freely according to the concept as a chameleon singer. Ayaka, who has the star quality recognized by J.Y. Park as "fluffy beauty." Nina, the youngest member with excellent singing ability and a miraculous high-tone voice. The group name comes from the project name "Nizi" and the "U" representing the other members and the supporting fans, and it embodies J.Y. Park's feelings that "everyone needs each other, and the fans are necessary." On June 26, 2020, NiziU was formed, and four days later, the 9 members made their pre-debut with the digital mini-album "Make you happy" released simultaneously in Japan and Korea. The momentum at the time of the start was overwhelming, and the title song ranked first on the Oricon Daily Digital Single Ranking, and the album also ranked first on the Oricon Weekly Digital Album Ranking. The number of views of the PV exceeded 200 million in half a year from the release (currently over 300 million), and the "jump rope dance" became a social phenomenon, and NiziU quickly jumped to the top of the J-POP scene. As a result, they won a special award at the "Japan Record Awards" that year, and the official debut song "Step and a step" in December, which carried a cute and positive message, ranked first on the Oricon, Daily, and Weekly CD Single Rankings. At the end of the year, they made their first appearance on the "NHK Kohaku Uta Gassen" with "Make you happy," and the popularity of the 9 members was evident in the fastest speed in the history of female groups, and NiziU grew into a national star in just half a year. Their success continued in 2021. In April, they released the double A-side 2nd single "Take a picture/Poppin' Shakin'," and especially "Take a picture" swept Japan as the CM song for Coca-Cola. In September, they performed their first live concert with an audience at "SUPERSONIC 2021" (venue: Chiba・ZOZO Marine Stadium), and the members greeted the fans with "We missed you~." In November, they released their long-awaited 1st album "U," and in the title song "Chopstick," which was based on the classic piano piece "The Celebrated Chop Waltz," they expressed their gratitude to the fans as a relationship that supports each other like chopsticks. At the end of the year, they won the "Japan Record Awards" Excellent Work Award with "Take a picture" and appeared on the stage of the "NHK Kohaku Uta Gassen." It was only natural that NiziU, which represented the third stage of K-POP, would stand on the Korean stage. In 2022, they made their first stage in Korea at "KCON Premiere in Seoul" and showed their world-class talent. In July, they released the funky 3rd single "CLAP CLAP" and then continued with their first solo tour and first dome concert (@ Tokyo Dome, Kyocera Dome Osaka). The "dome concert in 1 year and 11 months from their debut" was the fastest in the history of domestic female artists, and the 9 members succeeded in carving their names into the history of J-POP once again. With "CLAP CLAP," NiziU won the "Japan Record Awards" Excellent Work Award for the second year in a row and appeared on the stage of the "NHK Kohaku Uta Gassen." Thus, NiziU, which has been rewriting the history of J-POP one after another, carved its name into the history of K-POP in 2023. In March, the members who released the 5th single "Paradise" (the theme song of the movie "Doraemon: Nobita and the Land of the Future") and the 2nd album "COCONUT" in July finally made their Korean debut by releasing the Korean version 1st single "Press Play" in October, and the fans sent messages of "Congratulations on your Korean debut." The title song "HEARTRIS" is a coined word from "HEART" and "TETRIS," and the finished product is an exciting love song. At the music program "SHOW CHAMPION," they achieved the "first place in K-POP history as a group consisting only of foreigners," a historic achievement! NiziU has become a hit at year-end music festivals in Korea, such as the "MAMA AWARDS" and "MUSIC BANK GLOBAL FESTIVAL," and their staging makes everyone who listens and watches happy. Therefore, NiziU has gained national popularity and is active as a regular performer on the "NHK Kohaku Uta Gassen." They have mastered the top of both J-POP and K-POP scenes and are pioneering the future as a bridge between the two countries. (Written by: Kim Taku) ・NiziU, 1st place in the global fan vote "K-STAR MVA"! A message of gratitude to the fans has arrived "I want you to see us continue to grow" ・BTS Jin & NiziU take 1st place! "K-STAR MVA" Next stars are n.SSign & XG "K-STAR Most Valuable Artist (K-STAR MVA)" "K-STAR MVA" Special Site ＜Voting Period＞September 26, 2023 (Tue) 17:00 to October 11, 2023 (Wed) 23:59 ＜Winners of each category＞ ・BEST ARTIST (Men): BTS Jin ・BEST ARTIST (Women): NiziU ・NEXT STAR (Men): n.SSign ・NEXT STAR (Women): XG ※The "IDOL CHAMP" app is an app that allows you to easily support your favorite "idol" by voting in conjunction with the popular Korean program "SHOW CHAMPION." You can easily support your favorite "idol" on the device you have in your hand. You want your favorite "idol" to shine in the rankings and want them to be known to more K-POP fans in Japan.