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BRANDNEW MUSIC launches Para Music, a K-POP label to nurture global artists and support their independent activities.

BRANDNEW MUSIC launches Para Music, a K-POP label to nurture global artists and support their independent activities.

January/5/2026 16:58

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BRANDNEW MUSIC launches a K-POP specialized subsidiary label "Para Music." "Para Music" is based on the K-POP know-how that BRANDNEW MUSIC has accumulated over many years, and it revealed its ambition to not only focus on nurturing global K-POP artists but also to support the systematic and independent activities of the artists. In particular, Nam Soo, an executive at BRANDNEW MUSIC who has expanded the management area of many artists while being affiliated with Big Hit Entertainment and BRANDNEW MUSIC, will serve as the representative, planning to lead the new leap of the label's first artist YOUNITE. BRANDNEW MUSIC includes BBGIRLS, former Phantom's Hanhae, BUMKEY, Muzie, As One, GRAY, AB6IX, and others.

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