aespa's NINGNING is the ambassador for Matin Kim, launching the 'PLAYLIST' winter campaign in Japan with unique seasonal looks.
October/28/2025 17:38
NINGNING of aespa has been appointed as the Japan and Korea ambassador for the brand 'Matin Kim' and is currently launching the 2025 winter season campaign 'PLAYLIST' in Japan. This campaign features photos and videos based on NINGNING's 'Winter Playlist' concept. NINGNING appears wearing items from 'Matin Kim's' winter collection, introducing unique seasonal looks to Japanese customers. 'Matin Kim' judged that NINGNING's cool image has a high affinity with the brand's sensibility, selecting her as the brand ambassador. NINGNING also loves 'Matin Kim' in her private life, showcasing a full outfit from the brand in airport fashion this August. As a result, the dark gray 'Hangul Logo Big Archive Top' sold out in Korea. This item is expected to be sold in Japan soon. The winter campaign by 'Matin Kim' and NINGNING started its first phase on October 24 (Friday) and the second phase will be released on November 5 (Wednesday). The items worn by NINGNING are available for purchase in both online and offline stores in Japan.
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NINGNING from aespa will not attend the red carpet event at the 2025 MelOn Music Awards due to illness. However, she plans to perform after adjusting her health. SM Entertainment emphasized the decision was made considering both her health and the quality of the performance, asking fans for understanding.
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