"CASS" beer's new TV commercial supports South Korean Olympic team with a message of unity and support for the athletes.

The Korean headwear brand SROW, based on the concept 'your pace, your way,' is launching in Japan for the first time. The brand gained attention as SEVENTEEN members wore its caps at airports. SROW caps will be available at Daimaru Umeda from August 20 to August 26, priced at 4,994 yen.

On the 16th, a KBO League game between the Doosan Bears and KIA Tigers took place at Jamsil Stadium, featuring CRUSH as the first pitch thrower. BTS members Jungkook and RM, along with aespa and BLACKPINK, contributed donations to aid victims of wildfires in Korea. Additionally, SEVENTEEN won the Album of the Year award at the Golden Disc Awards for the second consecutive year, achieving a double crown.

Joshua from SEVENTEEN has collaborated with American singer-songwriter Dylan Matthew on the acoustic version of 'Love Is Gone'. Released on the 15th, the ballad expresses the feelings of loss and features Joshua's beautiful voice harmonizing with Matthew's calm vocals. Joshua expressed surprise at their vocal synergy and hopes the song brings comfort to listeners. The original track was released by SLANDER in 2019 and remains popular online.

The Chinese film 'The Shadow's Edge,' featuring SEVENTEEN's Jun alongside Jackie Chan and Leon Lai, will premiere in Korea this September. The film depicts a thrilling chase between a crime syndicate and a specialized surveillance team. Jun plays the role of Hu Fong, showcasing his villainous side, while the film builds anticipation with its star-studded cast and intense action scenes.

SEVENTEEN, as a UNESCO Youth Ambassador, donated $250,000 to the Global Youth Fund on World Youth Day. This donation supports youth creativity and well-being projects. They previously donated $1 million and continue their global tour, promoting youth empowerment through music and initiatives.

S.Coups and Mingyu of SEVENTEEN are set to form a new unit, with an album release planned for September. They recently filmed a music video in Los Angeles and were seen at a Dodgers game. This new venture highlights their individual strengths and marks SEVENTEEN's ongoing evolution as they celebrate their 10th anniversary.

On his birthday, S.COUPS from SEVENTEEN donated 50 million yen to support underprivileged children, becoming the 3710th member of the Honor Society. The funds will help provide meals during summer vacation. He expressed gratitude to fans and emphasized his commitment to children's welfare and various charitable causes, including disaster relief efforts. SEVENTEEN is celebrating its 10th anniversary with a world tour starting in September.

HOSHI & WOOZI's first fan concert in Japan was held on August 6-7, 2023, at K Arena Yokohama, selling out and attracting 40,000 fans. The concert featured new songs, interactive segments, and was broadcast live to over 130 theaters. The duo expressed their excitement about performing together and promised to meet fans again.

HYBE announced record Q2 2025 earnings with sales of 705.6 billion won, a 10.2% increase from last year. The success of world tours and artist activities, including BTS and SEVENTEEN, contributed significantly. Despite a slight decline in album sales, indirect revenue from merchandise and fan clubs surged, indicating strong growth.

SEVENTEEN members S.Coups and Mingyu made a splash at a Dodgers game, appearing in photos on the team's official Instagram and interacting with fans. Their presence was highlighted during the game, and fans expressed excitement about their appearance and future collaborations, including hopes for a photo with Shohei Ohtani.