ILLIT builds anticipation for their comeback with hints about their new single 'NOT CUTE ANYMORE' and its music video.
November/18/2025 17:43
ILLIT has released meaningful hints related to the music video of their new song, raising expectations for their comeback. On the 17th, ILLIT unveiled three types of moving posters for their 1st single 'NOT CUTE ANYMORE' and the title track of the same name through HYBE LABELS' YouTube channel. The short yet intense and shocking visuals catch the eye. In the first video, the back of someone standing in a quiet snowy landscape creates a sense of tension. The second video features Mocha, who overwhelms with bold hair coloring and a chic expression, stimulating curiosity with gunfire sounds. The final video introduces a pink tombstone with 'CUTE IS DEAD' written on it, amplifying anticipation for the main content. ILLIT has been attracting great interest with each content release. Previously, they revealed concept photos with unique and wild styling that broke away from their existing image, delivering new charm to fans worldwide. With the moving posters, they showcased an unexpected appearance, proving their limitless conceptual expression. The expansion of their musical spectrum is also noteworthy. The title track 'NOT CUTE ANYMORE' intuitively expresses 'my heart that doesn't want to be seen as just cute,' produced by popular producer Jasper Harris, who has topped the US Billboard 'HOT 100' and been nominated for a Grammy. Additionally, domestic and international singer-songwriters like Sasha Alex Sloan and youra participated in the project, aiming to draw out ILLIT's diverse charm. Following the moving posters for the title track's music video, two official teasers will be unveiled on the 21st and 23rd. The highly anticipated new single and music video will be released on the 24th at 6 PM.
Related Articles
The 2025 SBS歌謡大典 will be hosted by Young K, Yujin, and Jaemin, showcasing a mix of K-POP genres. The event, themed 'Golden Loop', will reflect on K-POP's journey in 2025 and feature a stellar lineup including Stray Kids and ENHYPEN. It takes place on December 25.
フジテレビの「2025 FNS歌謡祭」にジェジュンとATEEZが出演決定。放送は12月3日と10日で、ATEEZは初出演。ジェジュンは昨年のコラボが話題に。合計8時間半の生放送で、司会は相葉雅紀と井上清華が務める。
ILLIT's agency, BELIFT LAB, has announced plans for legal action against an increase in malicious comments directed at the group and its members, particularly concerning underage individuals. They stress the seriousness of the situation and will enhance monitoring and response to protect artists' rights. They also clarify that defamatory actions will be prosecuted, regardless of attempts to delete evidence. SOURCE MUSIC has similarly noted an uptick in harmful comments towards LE SSERAFIM and plans legal measures. ILLIT is set to make a comeback with their first single on the 24th.
The 2025 KBS歌謡祭 GLOBAL FESTIVAL will take place on December 19 at 7:15 PM in Songdo, Korea. It will be hosted live by Chang Doyoung, Moon Sangmin, and Minju, who are known for their excellent chemistry and engaging performances. Viewers can expect a lively show on KBS 2TV.
The 76th NHK Kouhaku Uta Gassen will feature 37 artists, with 10 making their debut. Notable first-timers include aespa and &TEAM. The event's theme is 'Connecting on New Year's Eve,' celebrating 100 years of broadcasting. Hosts include Hiroyuki Ariyoshi and Haruka Ayase, airing on December 31 at 7:20 PM.
ILLIT has heightened anticipation by releasing new concept photos for their debut single 'NOT CUTE ANYMORE'. The 'NOT MY NAME' version emphasizes individuality and confidence, featuring members in unique biker looks. Fans are excited about the fresh concepts, with reactions highlighting the intriguing differences from the previously released 'NOT CUTE' version. The single, which explores the theme of self-perception, will be released on the 24th, accompanied by a music video.
ILLIT has released the concept photos for their first single 'NOT CUTE ANYMORE', highlighting a new, bold image. The photos contrast their unique visuals with a vintage office backdrop. The title track, produced by Jasper Harris, expresses a desire to move beyond a cute image. The group also collaborates with Ashley Williams for stylish merchandise. More content will be released leading up to the single's launch on the 24th.
ILLIT's solo concert in Seoul heightened global fan excitement with surprise performances and a preview of their new single, 'NOT CUTE ANYMORE.' The event showcased their strong ticket power, featuring a diverse setlist, special covers, and heartfelt interactions with fans, culminating in emotional moments and promises for future growth.
The second lineup for the 2025 SBS Song Festival has been revealed, featuring 12 K-POP groups including NCT DREAM and ITZY. Scheduled for December 25 at Incheon’s Inspire Arena, the festival promises a dazzling Christmas celebration with performances from top global artists. The event will be streamed exclusively on Lemino in Japan.
In a recent YouTube episode, IVE's Rei and ILLIT's Wonhee shared laughs and chemistry, discussing their debut experiences and fan love. Their playful banter about looking like 'guinea pigs' charmed viewers, leading to enthusiastic fan reactions and requests for more collaborations.
