ILLIT builds anticipation for their comeback with hints about their new single 'NOT CUTE ANYMORE' and its music video.
November/18/2025 17:43
ILLIT has released meaningful hints related to the music video of their new song, raising expectations for their comeback. On the 17th, ILLIT unveiled three types of moving posters for their 1st single 'NOT CUTE ANYMORE' and the title track of the same name through HYBE LABELS' YouTube channel. The short yet intense and shocking visuals catch the eye. In the first video, the back of someone standing in a quiet snowy landscape creates a sense of tension. The second video features Mocha, who overwhelms with bold hair coloring and a chic expression, stimulating curiosity with gunfire sounds. The final video introduces a pink tombstone with 'CUTE IS DEAD' written on it, amplifying anticipation for the main content. ILLIT has been attracting great interest with each content release. Previously, they revealed concept photos with unique and wild styling that broke away from their existing image, delivering new charm to fans worldwide. With the moving posters, they showcased an unexpected appearance, proving their limitless conceptual expression. The expansion of their musical spectrum is also noteworthy. The title track 'NOT CUTE ANYMORE' intuitively expresses 'my heart that doesn't want to be seen as just cute,' produced by popular producer Jasper Harris, who has topped the US Billboard 'HOT 100' and been nominated for a Grammy. Additionally, domestic and international singer-songwriters like Sasha Alex Sloan and youra participated in the project, aiming to draw out ILLIT's diverse charm. Following the moving posters for the title track's music video, two official teasers will be unveiled on the 21st and 23rd. The highly anticipated new single and music video will be released on the 24th at 6 PM.
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