ILLIT builds anticipation for their comeback with hints about their new single 'NOT CUTE ANYMORE' and its music video.
November/18/2025 17:43
ILLIT has released meaningful hints related to the music video of their new song, raising expectations for their comeback. On the 17th, ILLIT unveiled three types of moving posters for their 1st single 'NOT CUTE ANYMORE' and the title track of the same name through HYBE LABELS' YouTube channel. The short yet intense and shocking visuals catch the eye. In the first video, the back of someone standing in a quiet snowy landscape creates a sense of tension. The second video features Mocha, who overwhelms with bold hair coloring and a chic expression, stimulating curiosity with gunfire sounds. The final video introduces a pink tombstone with 'CUTE IS DEAD' written on it, amplifying anticipation for the main content. ILLIT has been attracting great interest with each content release. Previously, they revealed concept photos with unique and wild styling that broke away from their existing image, delivering new charm to fans worldwide. With the moving posters, they showcased an unexpected appearance, proving their limitless conceptual expression. The expansion of their musical spectrum is also noteworthy. The title track 'NOT CUTE ANYMORE' intuitively expresses 'my heart that doesn't want to be seen as just cute,' produced by popular producer Jasper Harris, who has topped the US Billboard 'HOT 100' and been nominated for a Grammy. Additionally, domestic and international singer-songwriters like Sasha Alex Sloan and youra participated in the project, aiming to draw out ILLIT's diverse charm. Following the moving posters for the title track's music video, two official teasers will be unveiled on the 21st and 23rd. The highly anticipated new single and music video will be released on the 24th at 6 PM.
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ILLIT showcased their presence at Paris Fashion Week by participating in the JACQUEMUS F/W Le Palmier collection show. They were the first K-POP group invited, wearing red outfits chosen by designer Simon Porte Jacquemus. Their popularity continues with their single 'NOT CUTE ANYMORE' ranking on Spotify's global chart for 8 weeks.
On the morning of the 24th, ILLIT members Minju, Yuna, and Wonhee left Incheon International Airport for Paris Fashion Week. They also announced their first live tour, which will include 11 performances across 5 cities in Japan. Additionally, ILLIT achieved 1st place on 'Music Core,' expressing their excitement and desire to become a group that fans look forward to.
ILLIT's first live tour 'ILLIT LIVE 'PRESS START❤'' is set to begin with performances in Seoul on March 14-15, followed by five cities in Japan from June 13, and concluding in Hong Kong on August 22. The tour promises to showcase the group's growth and creativity, building on the success of their previous concerts.
ILLIT has added a trophy to their collection, winning first place on MBC's 'Show Music Core' with their song 'NOT CUTE ANYMORE'. This marks their third win on music shows. They expressed gratitude to fans for their support, which helped them achieve this milestone. The song continues to rise in the charts, recently reaching 13th place after a month-long hiatus from music shows.
On the afternoon of the 15th, ILLIT attended the opening event for the flagship store of the high jewelry brand 'Damiani' in Cheongdam-dong, Gangnam, Seoul. They also released the music video for their second digital single 'Sunday Morning,' featuring a cute and lively melody, and kicked off the event with a dance relay involving Korean and Japanese artists, along with a kendama challenge. The NHK Kohaku Uta Gassen continues to feature exciting performances this year.
ILLIT's track 'Billyeoon Goyangi (Do the Dance)' from their 3rd mini-album 'bomb' has surpassed 100 million streams on Spotify. The song captures the excitement of a first date and features unique lyrics and sharp choreography, becoming a hit among teens. It has received international acclaim and contributes to ILLIT's total of over 2.3 billion streams. Their latest digital single 'Sunday Morning' is also gaining popularity, serving as the opening theme for a TV anime.
ILLIT's new digital single 'Sunday Morning' has been released, serving as the opening theme for the anime 'Hime-sama 'Goumon' no Jikan desu' Season 2. The song captures the ups and downs of love through a J-POP ROCK style. The accompanying music video features a whimsical restaurant setting and showcases ILLIT's charm. Expectations for the song are high following their previous hits.
ILLIT has released a teaser for the music video of their upcoming digital single 'Sunday Morning', set to drop on January 13, 2026. The MV features a nostalgic restaurant setting with the group in classic uniforms, captivating fans with their charm and a catchy melody. The song, a J-POP ROCK style, explores the powerful emotions of love, and is set to be the opening theme for the anime 'Hime-sama 'Goumon' no Jikan desu' Season 2. Expectations are high for this release following their previous hit 'Almond Chocolate'.
BELIFT LAB has released a statement addressing severe stalking and privacy violations against ILLIT members. They highlighted illegal acquisition of personal information and the need for legal action, stating that despite changing travel plans for safety, stalkers still tracked the artists. The agency is committed to ensuring the safety of its artists and will take strict legal measures against offenders.
MelOn has released the '2025 Korea & Overseas Annual Chart' TOP 100, with WOODZ's 'Drowning' taking the top spot. G-DRAGON's 'HOME SWEET HOME' and BLACKPINK's 'JUMP' also rank highly, showcasing the strength of male solo artists and the rising popularity of new generation groups. The chart reflects a diverse array of successful artists and songs.
