BTS will host a pop-up for their album "ARIRANG" from March 20 to April 12, featuring unique merchandise and collaborations.
March/10/2026 11:39Related Groups & Members
BTS (Bangtan Sonyeondan) will hold a special pop-up with the release of their 5th full album "ARIRANG." They announced the event today (10th) at 9 AM through Weverse, titled "BTS POP-UP: ARIRANG." The pop-up will operate from March 20 at 1 PM to April 12 at 8:30 PM at two locations: the New World Department Store Main Store The Heritage and HYBE headquarters in Yongsan, Seoul. To ensure a comfortable visit, reservations will be made through the "Weverse Spot" pre-booking system. A highlight of the pop-up is the collaboration with the National Museum of Korea Cultural Foundation. In line with the album title "ARIRANG," BTS will showcase merchandise that modernly reinterprets traditional Korean aesthetics. Produced in partnership with the museum's product brand "MU:DS," this aims to promote the value of Korean culture worldwide. In addition to collaboration products, a variety of items including food T-shirts and caps will be available, generating excitement. Pre-sales for some products will begin on Weverse Shop on the 12th, with all products available for purchase from the 20th. On the comeback day, the 20th, collaboration goods can be viewed directly at the product hall in the National Museum of Korea. Details regarding the sales schedule can be confirmed on Weverse. BTS's 5th full album "ARIRANG" is a work infused with the group's identity and deep feelings of love. It has garnered significant attention from global music fans, recording 7 consecutive weeks at number one on Spotify's "Countdown Chart Global" as of March 4, and surpassing 4 million pre-saves as of the 7th. "ARIRANG" will be released on March 20 at 1 PM.
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Seoul City is launching major safety measures for BTS's concert at Gwanghwamun Square on the 21st, anticipating up to 260,000 attendees. This includes temporary toilets, traffic restrictions, and the cancellation of nearby events. Authorities will ensure safety and order for all participants, with a focus on preventing crowd accidents.
BTS will host 'BTS THE COMEBACK LIVE | ARIRANG' on March 21, adding seating for 22,000 fans. The event will feature standing areas and large LED screens. Ticket sales begin on March 12, with strict measures against ticket fraud and unauthorized entry. The concert will also be streamed live on Netflix, marking the first solo performance broadcast by the platform. BTS's new album 'ARIRANG' releases on March 20, featuring the title track 'SWIM.'
The Seoul police have launched an investigation into ticket fraud linked to BTS's comeback concert, prompted by reports of macro program abuse. They are examining three criminal cases related to ticket sales, warning that using macros could lead to complicity in fraud. Over 110 fraudulent posts have been identified, and security measures for the concert are being heightened with 4,800 personnel deployed to manage crowds and prevent potential threats.
KT has announced it will fully close its office on the day of BTS's concert on the 21st to ensure safety due to anticipated large crowds. Staff access will be controlled, and commercial facilities within the building will halt operations. BTS will release their 5th album 'ARIRANG' on the 20th and hold a comeback live event at Gwanghwamun Square, directed by Hamish Hamilton, with a global audience via Netflix.
BTS V's fans are mobilizing for a significant support event ahead of the group's comeback concert in Seoul. The concert will feature the debut of new songs and will be live-streamed globally on Netflix. V's Chinese fan club, Baidu V Bar, plans to showcase a large digital display to celebrate his return, covering an area of about 3,000 square meters.
BTS's upcoming album 'ARIRANG' has achieved over 4 million pre-saves on Spotify within just two days, showcasing immense global fan interest. The album, set to release on March 20, features 14 tracks, including the title song 'SWIM,' which conveys resilience in life's challenges. A live event will be streamed globally via Netflix.
In a recent Q&A, BTS shared their thoughts on their upcoming comeback and their daily lives. They expressed excitement about group activities, joked about their high-pitched songs, and shared personal wishes like visiting public baths and bustling restaurants. Jin emphasized wanting to be remembered as a good person and artist, while the members noted they are still on their journey and are eager for their comeback after working on new music in LA.
BTS will hold a live performance, 'BTS THE COMEBACK LIVE | ARIRANG,' on Netflix on March 21, 2026, at 8 PM JST, celebrating their new album release. The show will be broadcast from Gwanghwamun, Seoul, featuring all seven members. The album 'ARIRANG' releases in Korea on March 20 and in Japan on March 21, with various formats available for purchase.
BTS's 5th full album 'ARIRANG' features 14 tracks, including the title song 'SWIM', which conveys a love for life. The upbeat alternative pop song encourages listeners to keep swimming through life's challenges. The album releases on the 20th, with a comeback live event on the 21st. A teaser video was also shared today.
As BTS prepares for their concert at Gwanghwamun, the Korean government emphasizes safety, organizing meetings and inspections to manage crowds effectively. The Ministry of Public Administration and Security will collaborate with various agencies to ensure a secure environment for attendees, highlighting the importance of safety for both local and international fans.
