TAMBURINS launched its SUNSHINE perfume collection at a pop-up in Seoul, featuring unique installations and celebrity appearances.
September/9/2025 13:57Related Groups & Members
The perfume brand "TAMBURINS," which explores unconventional beauty, held a pop-up for its perfume collection "SUNSHINE" on September 6, to commemorate the opening of "HAUS NOWHERE SEOUL" located in Seongsu, Seoul. This pop-up is the first project showcased in the "PROJECT SPACE" on the first floor of HAUS NOWHERE SEOUL, under the parent company IICOMBINED, which will expand various projects in the future, expressing the boundary between dreams and reality as seen through TAMBURINS' perspective. Upon entering, visitors are greeted by a 13-meter large dachshund sculpture called "SUNSHINE." This "SUNSHINE" sculpture is a work that encapsulates the animatronics technology and highly realistic expression that IICOMBINED LAB has developed. With intricate engineering, it reproduces even the subtle tremors of muscles and breathing, adding a delicate texture of artificial fur, creating an immersive experience as if facing a real living being. Next to the "SUNSHINE" sculpture, there is a special photo booth called "SUNSHINE AI Twin Look Photo Booth" that connects reality and imagination through artificial intelligence. When standing in front of the photo booth, a cute dog "SUNSHINE" on the screen transforms into a twin look matching the visitor's style, and the photos and videos taken can be downloaded via QR code, providing a special experience only available at the "SUNSHINE" pop-up. Additionally, on the third floor of HAUS NOWHERE SEOUL, which opened simultaneously with the "SUNSHINE" pop-up, the "TAMBURINS" store presents a world view imbued with TAMBURINS' unique sensory beauty, creating tension through the collision with the robot object "ESDO-001," one of HAUS NOWHERE SEOUL's main objects, delivering unpredictable emotions and new experiences to visitors. Meanwhile, the SUNSHINE collection released with this pop-up features two types: "SUNSHINE," a harmonious blend of gaiac wood and musk's softness, and "PUPPY," a creamy woody scent layered with the pure floral note of blue chamomile and transparent luminous aldehyde. The SUNSHINE collection is available in a wide range of products, including "Perfume 50ml / 11ml," "Perfume Limited," "Perfume Balm," "Perfume Shell Hand 15ml / 30ml," and "Perfume Candle 260g / 900g." From TAMBURINS' signature category "Wear Collection," a new product called "Keyring Wear" stands out with luxurious tweed material and bone details. The SUNSHINE collection from TAMBURINS will officially launch in all TAMBURINS stores in Japan on September 20, with an early release on the official online store on September 19. The pre-opening event at HAUS NOWHERE SEOUL featured a variety of content and topics, attended by global celebrities such as Stray Kids' Felix, Japanese actor Kento Sakaguchi, Taiwanese actor Greg Han, and Korean actor Byung Wook, who added color to the event. Videos and photos of them with TAMBURINS are published on TAMBURINS' official Instagram.
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坂口健太郎が4日午後、韓国でのスケジュールを終え、金浦国際空港を通じて帰国した。彼はPRイベントのために韓国を訪れ、aespaのKARINAやStray Kidsのフィリックスと共に「HAUS NOWHERE SEOUL」のイベントに出席した。
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