Even without attending Paris Fashion Week, BTS’s V generated massive media value for CELINE, proving his strong influence in fashion.
October/16/2026 16:18
BTS (BTS, also known as the Bulletproof Boy Scouts)’s V, despite not attending the recently held Paris Fashion Week, created overwhelming media value reaching about 5.2 billion won (about 500 million yen), proving his immense influence in the fashion world. According to an Earned Media Value (EMV) analysis report for the 2027 S/S Paris Fashion Week recently released by the global influencer marketing analysis platform Lefty, V created media value of 3.84 million dollars (about 5.2 billion won) in connection with the brand CELINE, for which he is serving as ambassador. Media value is an indicator that calculates the brand exposure effect through content within social media as advertising value. The amount V recorded accounted for about 23% of the total media value obtained by CELINE during this Paris Fashion Week, and it was the highest figure among the related influencers who participated in Fashion Week. In particular, it drew attention because it was a result obtained purely through the influence he possesses, even though V did not attend the 2027 S/S women’s collection show held in Paris on October 3 (local time). V appeared at CELINE’s 2027 S/S men’s collection show in June this year and drew great attention. At that time, Vogue France, a fashion media outlet, spotlighted the excitement of fans accompanying his appearance as “a phenomenon.” It also reported, citing analysis by consumer data intelligence company Talkwalker, that there were more than 7.5 million social media interactions and more than 2.2 million mentions in just two hours after the event began. BTS, to which V belongs, is continuing its world tour “BTS WORLD TOUR ‘ARIRANG’” in South America. After finishing the performances in Santiago, Chile on the 14th and on the 16th to 17th, they are scheduled to carry the excitement on to Buenos Aires, Argentina, and São Paulo, Brazil. • BTS’s V receives praise for his sophisticated visuals... showing a cool expression in a monochrome shot (with video) • BTS’s V selected as the new global ambassador for London-based technology brand Nothing! Campaign video released
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