Cosmetic brand UIQ extends its partnership with idol group RIIZE for three years, showcasing a strong collaboration in the beauty industry.
August/27/2025 11:28Related Groups & Members
The cosmetic brand 'UIQ' has concluded an exclusive model contract with the idol group RIIZE, belonging to SM Entertainment, for three consecutive years, continuing a strong partnership. With this re-contract, the connection that began at RIIZE's debut in 2023 will continue again. In the rapidly changing beauty industry, the significance of this unusual long-term partnership is profound. After the first exclusive model contract, UIQ's brand philosophy of pursuing 'the healthy beauty of skin itself' combined with RIIZE's bright and clean image has created a powerful synergy. This synergy has led to visible success. The first campaign of 2023, 'Biome Barrier Cream Mist (Good Microbiome)', recorded a total of 10 million views in 10 days, proving its popularity. The summer skincare campaign 'SUN LOVER, UIQ' for the first half of this year also received a hot response, especially on social media. RIIZE has actively participated in global offline pop-ups in Korea, Japan, and Indonesia, further strengthening brand loyalty. UIQ is gaining strength from this success and plans to sequentially release new campaigns with RIIZE featuring new visuals and messages in the latter half of the year, along with the launch of the second official collaboration product. Seo Jin-kyung, Executive Director of Genome & Company’s Consumer Business Group, stated, 'An exclusive model contract for three consecutive years is a rare case in the recent beauty industry,' and added, 'Through large-scale campaigns that inform about the brand's differentiated 'benefits' with RIIZE, we will further accelerate the brand's growth.' - RIIZE takes over Harajuku & Omotesando! Transforming into sushi... Collaboration event starts on September 9 - RIIZE's Shotaro challenges dessert making in his first solo show! The preview video has become a hot topic for being 'melodic.'
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On the morning of the 27th, RIIZE departed for Beijing from Incheon International Airport for an overseas schedule. They will also be taking over Harajuku and Omotesando with a collaboration event starting September 9, and they recently returned to Korea after their Fukuoka concert for their arena tour.
On the afternoon of the 25th, RIIZE completed their Fukuoka concert and arrived in Korea via Incheon International Airport. The article includes information from local media and mentions that there may be variations in the photos. Additionally, RIIZE will hold a collaboration event in Harajuku and Omotesando starting September 9, and member Shoutaro will attempt dessert-making in his first solo show, which has generated buzz for its 'melodic' preview.
To commemorate the '2025 RIIZE CONCERT TOUR [RIIZING LOUD] IN JAPAN', RIIZE will hold events at Omokado and Harakado from September 9-15, 2025. Activities include visual displays, a photo card campaign, a giveaway for signed polaroids, and a character-themed pop-up featuring 'WE LITTLE RIIZE'.
RIIZEのショウタロウが初の単独MC番組「ショウタロウのデザート」をYouTubeで公開。全4話構成で、毎週木曜日に新エピソードが配信される。初回は桃メロンパフェ作りに挑戦し、ゲストには人気キッズインフルエンサーも登場。
The 'RIIZE PARK CAFE,' themed around RIIZE's official characters 'WE LITTLE RIIZE,' will open in Tokyo, Aichi, and Osaka from September 11 to November 3, 2025. The cafe will offer unique food and drinks inspired by the characters, along with exclusive merchandise and photo opportunities.
Yoon Sang, a prominent K-POP producer and father of RIIZE's Anton, launches 'TEAM yoonsang' to form a creative community for K-POP. He invites composers, lyricists, and arrangers in Korea to join him in producing innovative music that transcends genres, aiming to lead global trends. Participants will undergo a masterclass and collaborate on projects, including OSTs and media art, showcasing Yoon Sang's unique sound and the fresh perspectives of new producers.
Showtaro's new YouTube show 'Showtaro's Dessert' will start airing on August 28. Fans are excited about the show, which promises delightful desserts made by the cutest hosts. This is Showtaro's first solo program as a video series, following his previous radio work with NCT. The show is produced by 117 Studio, known for its engaging variety content.
GACKT highly praises the Japanese version of 'Marry My Husband,' calling it superior to the Korean original. He commends the script, pacing, and performances, particularly highlighting Sato Takeru's acting. He expresses admiration for the production quality and urges for more high-budget Japanese dramas, noting a decline in interesting content recently.
At SMTOWN LIVE 2025 in Tokyo, RIIZE showcased their talents, performing songs from their debut album and collaborating with senior artists. The concert celebrated SM Entertainment's 30th anniversary, drawing 95,000 fans over two days. RIIZE expressed excitement about their Japanese activities and future aspirations, highlighting their rapid growth in the industry.
The SMTOWN LIVE 2025 in Tokyo, held on August 9-10, attracted 95,000 fans with performances from 16 artists, celebrating SM Entertainment's 30th anniversary. The event featured rare collaborations and covers, showcasing K-POP's history and the evolution of its artists, including a surprise announcement for a future concert in Fukuoka.
