Pledis Entertainment appoints Kim Yong-soo as new CEO, recognizing his contributions to K-POP and artist development since 2012.

The 2025 K-WORLD DREAM AWARDS took place in Seoul, gathering thousands of K-POP fans. Stray Kids and IVE won the Best Artist award, while TOMORROW X TOGETHER achieved three awards. Artists expressed gratitude and excitement for their upcoming projects, showcasing the vibrant K-POP community.

Lee Jae-sang, CEO of HYBE, has been selected as a professional member of the Recording Academy, joining BTS and Bang Si-hyuk. The Academy, which oversees the Grammy Awards, recognizes industry professionals. Lee has played a pivotal role in expanding K-POP's global reach and leads HYBE's growth strategy, 'HYBE 2.0.'

On the morning of the 21st, SEVENTEEN left for China via Gimpo Business Aviation Center for overseas schedules. They also announced a Japan tour after about a year, with 10 performances in 4 cities, and donated approximately 37 million yen on World Youth Day to support all those pursuing their dreams.

In a recent interview with MEN Noblesse, fromis_9's Lee Chaeyoung reflects on her growth and experiences since returning to the stage. She discusses her latest EP, fan interactions, and her excitement for the upcoming world tour 'NOW TOMORROW.' Chaeyoung expresses gratitude towards fans and her commitment to continue evolving as an artist.

UNOVE, a Korean personal care brand, introduces its new frizz control products, Hair Milk and Hair Stick, on August 31. The Hair Milk is a milk-type treatment that addresses heat damage, while the Hair Stick offers a strong hold for flyaways. SEVENTEEN's Mingyu promotes the products, showcasing a chic new visual.

The Korean headwear brand SROW, based on the concept 'your pace, your way,' is launching in Japan for the first time. The brand gained attention as SEVENTEEN members wore its caps at airports. SROW caps will be available at Daimaru Umeda from August 20 to August 26, priced at 4,994 yen.

Baekho, formerly of NU'EST, will host his first solo concert in Japan, 'BAEKHO SPECIAL PARTY: RUSH MODE in TOKYO', on October 29, 2025, at Asakusa Hanag劇場. The event includes two performances and promises a special experience for fans. Tickets go on sale starting August 18, 2025.

On the 16th, a KBO League game between the Doosan Bears and KIA Tigers took place at Jamsil Stadium, featuring CRUSH as the first pitch thrower. BTS members Jungkook and RM, along with aespa and BLACKPINK, contributed donations to aid victims of wildfires in Korea. Additionally, SEVENTEEN won the Album of the Year award at the Golden Disc Awards for the second consecutive year, achieving a double crown.

Beckho, the singer, recently showcased his perfect abs in a photoshoot for 'MEN Noblesse' and reflected on his 14-year career. He shared memories of summer performances, particularly recalling last year's 'WATERBOM'. He discussed his new song 'RUSH' and the emotional connection he feels with fans during performances, emphasizing the importance of collaboration and communication with his team and fans. Beckho described himself as a 'youth' despite challenges, expressing a desire to live well in his current position.

Joshua from SEVENTEEN has collaborated with American singer-songwriter Dylan Matthew on the acoustic version of 'Love Is Gone'. Released on the 15th, the ballad expresses the feelings of loss and features Joshua's beautiful voice harmonizing with Matthew's calm vocals. Joshua expressed surprise at their vocal synergy and hopes the song brings comfort to listeners. The original track was released by SLANDER in 2019 and remains popular online.