ILLIT's debut single 'NOT CUTE ANYMORE' ranks high in Japan, showcasing their unique style and gaining global attention.
November/27/2025 17:47Related Groups & Members
A new report incorporating ILLIT's new charm is gaining popularity in Japan following Korea. According to the daily single ranking announced by Oricon on November 26 (for November 25, 2025), ILLIT's 1st single 'NOT CUTE ANYMORE' rose to 3rd place in the 'Daily Single Ranking' upon release. It is significant that a new artist, only three months into their Japanese debut, has settled in the top ranks alongside popular artists like Nogizaka46. The title track of the same name is also showing presence on major music charts in Japan. On the release day, it recorded 1st place on the AWA real-time rising chart and entered the top ranks of LINE MUSIC and iTunes Japan. Additionally, based on the most queried music and music videos, it ranked in the YouTube trending music chart in 23 countries and regions, including Korea (3rd), Australia (2nd), the UK (10th), and the US (12th), showcasing its global popularity. The music video for 'NOT CUTE ANYMORE,' featuring ILLIT's diverse styling and unique direction, rapidly increased its view count, surpassing 10 million views in about 29 hours. It subsequently topped the YouTube music video 'Trend Worldwide' (as of 2 PM on the 26th), attracting attention. Furthermore, at 10 PM on the 26th, a performance film for the title track 'NOT CUTE ANYMORE' was released on ILLIT's official YouTube channel. The five members' expressionless faces and refined movements exude a detached and solitary atmosphere. They express rhythm with their heads and shoulders to a sensory beat, and the relatively static and concise choreography leaves a strong impression. ILLIT's new image, called a representative of bursting charm, rather exudes a strong addictiveness. Their unpredictable fun remains intact. The members' facial expressions, going from hiding their faces to smiling and then becoming serious, are amusing. ILLIT has declared a 'separation from cuteness,' but their paradoxical appearance is even cuter. The minimal sound and ILLIT's pure vocal tone harmonize well with the performance, enhancing the dreamlike sensibility. 'NOT CUTE ANYMORE' is a reggae-rhythm-based pop song that intuitively expresses the desire not to be seen as 'just cute.' The lyrics are packed with various aspects of the true 'me' that are not well known to others, receiving positive reactions.
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ILLIT makes a comeback with their first single 'NOT CUTE ANYMORE', revealing a more mature side and a broader musical spectrum. The members express excitement about showcasing their unique charm and growth, emphasizing that they cannot be defined by cuteness alone. They aim for deeper connections with fans and hope to achieve success in music charts.
ILLIT's music video for 'NOT CUTE ANYMORE' has surpassed 10 million views, highlighting their individuality and humor. The song has ranked highly in multiple countries and received praise from music media. Additionally, their MV for 'little monster' won a prestigious award, further showcasing their creative talent. ILLIT is set to perform on KBS 2TV's 'Music Bank' soon, raising expectations for their future activities.
ILLIT has released their debut single "NOT CUTE ANYMORE" along with a music video that presents a unique and bold aesthetic. The song expresses the complex feelings of a girl who no longer wants to be seen as cute. Produced by Jasper Harris, the track features contributions from global songwriters and has sparked interest among youth through the "NOT CUTE ANYMORE" sticker challenge.
The 2025 SBS歌謡大典, held on December 25 at Incheon Inspire Arena, will feature a star-studded lineup of K-POP artists, including legends and newcomers. Hosted by Young K, Yujin, and Jemin, the event promises a vibrant atmosphere and special performances, celebrating K-POP's journey in 2025.
ILLIT has unveiled a preview of their upcoming single "NOT CUTE ANYMORE," heightening anticipation for their comeback. The music video teaser showcases the members' striking visuals and features a reggae-influenced pop sound. The song expresses a desire to be seen beyond cuteness, with production by Jasper Harris. Fans are participating in a sticker challenge to celebrate the release.
The 67th Japan Record Awards will be broadcast live on December 30. ILLIT won the Excellence Award for 'Almond Chocolate', &TEAM received the Special International Music Award, and BOYNEXTDOOR won Rookie of the Year. ILLIT is the first K-POP girl group to win both Rookie and Excellence awards.
ILLIT has released intriguing hints about their upcoming single 'NOT CUTE ANYMORE' and its music video, increasing excitement for their comeback. The group shared moving posters featuring intense visuals, showcasing their unique style and musical evolution. The title track, produced by Jasper Harris, expresses a desire to break free from being seen as just cute. The official teasers will be unveiled on the 21st and 23rd, with the single and music video dropping on the 24th at 6 PM.
The 2025 SBS歌謡大典 will be hosted by Young K, Yujin, and Jaemin, showcasing a mix of K-POP genres. The event, themed 'Golden Loop', will reflect on K-POP's journey in 2025 and feature a stellar lineup including Stray Kids and ENHYPEN. It takes place on December 25.
フジテレビの「2025 FNS歌謡祭」にジェジュンとATEEZが出演決定。放送は12月3日と10日で、ATEEZは初出演。ジェジュンは昨年のコラボが話題に。合計8時間半の生放送で、司会は相葉雅紀と井上清華が務める。
ILLIT's agency, BELIFT LAB, has announced plans for legal action against an increase in malicious comments directed at the group and its members, particularly concerning underage individuals. They stress the seriousness of the situation and will enhance monitoring and response to protect artists' rights. They also clarify that defamatory actions will be prosecuted, regardless of attempts to delete evidence. SOURCE MUSIC has similarly noted an uptick in harmful comments towards LE SSERAFIM and plans legal measures. ILLIT is set to make a comeback with their first single on the 24th.
