ILLIT's debut single 'NOT CUTE ANYMORE' ranks high in Japan, showcasing their unique style and gaining global attention.
November/27/2025 17:47Related Groups & Members
A new report incorporating ILLIT's new charm is gaining popularity in Japan following Korea. According to the daily single ranking announced by Oricon on November 26 (for November 25, 2025), ILLIT's 1st single 'NOT CUTE ANYMORE' rose to 3rd place in the 'Daily Single Ranking' upon release. It is significant that a new artist, only three months into their Japanese debut, has settled in the top ranks alongside popular artists like Nogizaka46. The title track of the same name is also showing presence on major music charts in Japan. On the release day, it recorded 1st place on the AWA real-time rising chart and entered the top ranks of LINE MUSIC and iTunes Japan. Additionally, based on the most queried music and music videos, it ranked in the YouTube trending music chart in 23 countries and regions, including Korea (3rd), Australia (2nd), the UK (10th), and the US (12th), showcasing its global popularity. The music video for 'NOT CUTE ANYMORE,' featuring ILLIT's diverse styling and unique direction, rapidly increased its view count, surpassing 10 million views in about 29 hours. It subsequently topped the YouTube music video 'Trend Worldwide' (as of 2 PM on the 26th), attracting attention. Furthermore, at 10 PM on the 26th, a performance film for the title track 'NOT CUTE ANYMORE' was released on ILLIT's official YouTube channel. The five members' expressionless faces and refined movements exude a detached and solitary atmosphere. They express rhythm with their heads and shoulders to a sensory beat, and the relatively static and concise choreography leaves a strong impression. ILLIT's new image, called a representative of bursting charm, rather exudes a strong addictiveness. Their unpredictable fun remains intact. The members' facial expressions, going from hiding their faces to smiling and then becoming serious, are amusing. ILLIT has declared a 'separation from cuteness,' but their paradoxical appearance is even cuter. The minimal sound and ILLIT's pure vocal tone harmonize well with the performance, enhancing the dreamlike sensibility. 'NOT CUTE ANYMORE' is a reggae-rhythm-based pop song that intuitively expresses the desire not to be seen as 'just cute.' The lyrics are packed with various aspects of the true 'me' that are not well known to others, receiving positive reactions.
Related Articles
On the morning of the 6th, a collaboration event between fashion brand Rockfish Weatherwear and ILLIT took place in Seoul's Seongdong District, attended by ILLIT members Iroha and Wonhee. Additionally, Wonhee's collaboration with the cosmetics brand 'rom&nd' was announced, and Hikorohee will appear as a studio cast member on the new audition show 'WORLD SCOUT: THE FINAL PIECE', with comments from LE SSERAFIM and others.
On the afternoon of the 26th, a photo wall event for the launch of ESTEE LAUDER's new products was held at Central City in Gangnam, Seoul. Celebrities such as IU, GOT7's Jinyoung, ILLIT's Mocha, Moon Sang-min, and Lee Sa-be attended. The event featured sweet moments from IU and Byung Woosuk's new drama and the main poster for GOT7's Jinyoung and Kim Min-ju's new drama 'Shining.'
The judges for the audition show 'WORLD SCOUT: THE FINAL PIECE' have been revealed, featuring notable figures from HYBE and Geffen Records. They aim to discover a single star through rigorous evaluations of candidates. The show will air weekly starting February 24, 2026, on ABEMA SPECIAL.
ILLIT greets fans for the Lunar New Year, expressing gratitude for their support over the years. They hope fans enjoy time with loved ones and wish for their health and happiness. The group is set to embark on their first tour, 'ILLIT LIVE『PRESS START♥』', starting March 14 in Seoul and covering seven cities including Hong Kong.
The audition show 'WORLD SCOUT: THE FINAL PIECE' by HYBE x Geffen Records aims to discover a global star by 2026, featuring talents like Hikorohee and others. The show promises intense competition and emotional stories of the contestants, as they strive to become the final member of a new girl group.
ILLIT's first Japanese single 'Toki yo Tomare' has achieved gold certification from the Japan Record Association, marking a major milestone for the group. The single features four tracks, including 'Topping' and 'Almond Chocolate,' and has topped various Japanese music charts. Their new songs continue to gain attention, including 'Bubee,' the opening theme for the upcoming anime 'Mahou no Shimai Lulut Lily.'
ABEMA will launch 'WORLD SCOUT: THE FINAL PIECE' on February 24, 2026, an audition show by HYBE and Geffen Records to discover talent for a new girl group. The show features notable cast members and aims to find one standout artist from Japan, showcasing the intersection of top talent and production.
ILLIT's first single "NOT CUTE ANYMORE" has surpassed 100 million streams on Spotify, marking a significant milestone in just two months. The reggae-influenced pop song expresses a desire to be seen beyond just cuteness. With a cool vibe, it has gained popularity among fans and is trending on social media. ILLIT will embark on their first live tour across seven cities, starting in Seoul.
ILLIT has unexpectedly released the music video for their first single 'NOT CUTE ANYMORE,' featuring the track 'NOT ME.' The video captures the members' everyday life with a paparazzi-style approach, highlighting their stylish outfits and lively personalities. The song, characterized by its catchy rhythm and chic vocals, boldly discusses self-identity with the addictive phrase 'That's not my name.'
Wongi from ILLIT has been chosen as the first idol model for the popular Korean cosmetics brand rom&nd. This collaboration, starting February 23, reflects the brand's commitment to consumer involvement. Known for her love of makeup, especially rom&nd products, Wongi's selection follows her previous engagement with the brand, including participating in color gloss creation. The first product from this collaboration will be new shades of the bestselling 'Glasting Color Gloss', launching in Japan on March 3.
