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BTS's Jin stars in FRED's new campaign for the iconic 'Force 10' collection, showcasing bold elegance and inner strength.

BTS's Jin stars in FRED's new campaign for the iconic 'Force 10' collection, showcasing bold elegance and inner strength.

April/3/2026 10:32

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BTS (Bulletproof Boy Scouts) member Jin, the global brand ambassador for the jewelry brand 'FRED', appears in a new campaign for the maison's iconic 'Force 10' collection, embodying bold and timeless elegance. Since its birth 60 years ago, the 'Force 10' collection has expressed courage, strength, and boldness that transcends limits as an icon of 'FRED'. Jin's unique charm and influence perfectly resonate with these values, bringing new light to the collection. In the campaign visuals, Jin wears the new 'Force 10 XL Necklace' and 'Force 10 Fred Hero Cut Diamond Ring', adorned with interchangeable brilliant cut diamonds, radiating a powerful yet elegant shine. Each piece he wears conveys a message celebrating the courage to continually challenge oneself and inner strength.

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