Jin from BTS is the new ambassador for Lucido-L's Re: series, featuring a vibrant new commercial showcasing his hair care.
September/17/2025 00:01
BTS (Bangtan Sonyeondan)'s Jin has been appointed as the new ambassador for the 'Lucido-L' Re: series! With the release of the new commercial, behind-the-scenes footage has also arrived. In the new CM 'Lucido-L Re: (Rii) series' version, Jin appears in a purple outfit, the brand's color, in a bright sunlit bathroom. When Jin opens the cap of the Re: series hair mask, a 'restructuring ring' symbolizing the series' hair repair (a concept proposed by Mandom, combining salon techniques and Mandom's hair research to repair hair from the inside out) appears, showcasing his beautiful hair flowing from various angles. The commercial concludes with Jin returning to the initial bathroom, closing the hair mask cap, indicating the completion of his hair styling. The CM is filled with Jin's refreshing and glossy charm. In the making video, to capture the beauty of his flowing hair, Jin is seen experimenting with various expressions and poses while being blown by the wind from different directions. He appears very relaxed, trying out a smart way to open the hair mask cap and discussing with the director how to express being blown by the wind. In the last cut, where he walks in striking a pose from the back of the screen, he even suggests changes to his expressions and poses. At the end of the shoot, he winks at the camera, finishing the shoot with enjoyment. The new CM featuring Jin will be released online today (17th) and will start airing on national terrestrial TV from October 14 (Tuesday). ◆Making video ◆CM main (30-second version) ◆CM main (15-second version) ◆Comment video ■Broadcast Overview 'Lucido-L [Re: (Rii) series] version' WEB: Pre-release on September 17, 2025 (Wednesday) TV: Sequentially aired nationwide from October 14, 2025 (Tuesday) Special site here ■Campaign Overview Win original Lucido-L JIN items! Receipt application campaign Target: Those who purchase two or more items from the Lucido-L Re: (Rii) series, including the Lucido-L Rii Repair Hair Mask Participation method: Upload the receipt of the purchased target products at the special site after purchasing at the target stores Application content: Prizes will be awarded to winners selected by lottery from applicants. *Each person can apply only once per course ○Prizes 【A Prize】 'Shampoo brush + Lucido-L JIN postcard book' 300 people 【B Prize】 'Lucido-L JIN sticker sheet' 700 people 【C Prize】 'Rii series assortment' 100 people Target stores: Nationwide drugstores, supermarkets, discount stores, etc. (Online purchases are not eligible) Receipt validity period: From October 14, 2025 (Tuesday) 00:00 to November 30, 2025 (Sunday) 23:59 Campaign application period: From October 14, 2025 (Tuesday) 00:00 to November 30, 2025 (Sunday) 23:59 *Some original item visuals will be kept secret for enjoyment after winning. Also, the photos are for illustration purposes and may differ from the actual items. Please check the special site for details. ■Related Links 'Lucido-L' official site.
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