BTS's return with 'ARIRANG' revitalizes Seoul, featuring cultural events, drone shows, and a unique experience for fans and citizens alike.
March/21/2026 14:19
With BTS's comeback, all of Seoul has been reborn as a huge cultural venue. On the afternoon of the 20th, the urban project 'BTS THE CITY ARIRANG SEOUL' (hereafter 'THE CITY SEOUL') was grandly opened to commemorate the release of BTS's 5th full album 'ARIRANG.' The history and culture of Seoul harmonized with the artist's brand, providing a variety of enjoyment. At 7 PM on the 20th, a media facade was projected at Sungnyemun, the national treasure No. 1. As the gate opened, the grand silhouette of BTS appeared. The members, holding traditional Korean lanterns called Cheongsachorong, walked gracefully in the bright light, their figures reflected on the stone walls. In the finale, red light, the key color of the new album, enveloped Sungnyemun. It was a moment that breathed new life into the historical value of Seoul. Many citizens who visited the site expressed their admiration for the special experience created by the traditional architecture and BTS. The drone show that colored the night sky over Ttukseom Hangang Park and the large outdoor advertisements at Gwanghwamun Square transformed the entire city center into a massive outdoor exhibition. The splendid attractions provided a 'rare experience' that could only be enjoyed at this moment. The biggest feature of 'THE CITY SEOUL' is that it created a cultural space that everyone can enjoy, beyond just a fandom celebration. At the 'LOVE SONG LOUNGE' set up in Yeouido Hangang Park, citizens and families visiting for morning walks flocked in. Experience-based content mediated by songs and busking performances brought joy and emotion to everyday life. So many people visited Hangang Park that three additional instant photo booths were set up, and as evening approached, the crowd grew even more lively. Foreign tourists visiting Korea to enjoy BTS's 5th full album 'ARIRANG' and the 'BTS THE COMEBACK LIVE | ARIRANG' scheduled for 8 PM on the 21st also made up a significant proportion of the attendees. It was a realization that all of Seoul was a huge global festival site. The cube-shaped sculpture installed in the garden of the National Museum of Modern and Contemporary Art also caught the eyes of citizens. Its ocean-colored appearance, reminiscent of the title track 'SWIM,' featured the phrase 'KEEP SWIMMING,' conveying the song's message. The sound of the tassels attached to the sculpture swaying in the wind spread like the sound of waves, providing a healing time in the heart of the city. People participated in a stamp rally taking place at major hubs like Yeouido and DDP, exploring various parts of Seoul. Despite the large crowds on the first day of 'THE CITY SEOUL,' thorough preparations and smooth operations ensured a safe conclusion, showcasing a mature festival culture. 'THE CITY SEOUL' will continue for a month until April 19. Following the red media facade at Sungnyemun and Namsan Seoul Tower, programs illuminating the city's diverse attractions, such as DDP ARMY Square and Cheonggyecheon Love Quarter, are scheduled to be held sequentially.
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