BTS's Jungkook reveals his abs in a Calvin Klein denim campaign, emphasizing personal style and energy through fashion and music.
February/25/2026 11:48
BTS (Bangtan Sonyeondan)'s Jungkook revealed his chiseled abs through a jeans gravure. The fashion brand 'Calvin Klein' released today (25th) the Spring 2026 denim campaign conducted with BTS's global brand ambassador Jungkook. This campaign features the theme 'Attitude to Live in the Moment,' expressing denim as the perfect means to showcase personal style through Jungkook's unique style and energy. The campaign, directed and photographed by global photographer and director Mart Alas, shows a diverse worldview reflecting Jungkook's style and attitude towards life. The visuals, connecting music and movement, break down the boundaries between fashion and entertainment, with Jungkook overwhelming the screen with his unique signature performance and strong presence to a familiar beat soundtrack. A cameo appearance by New York's iconic actress Rosie Perez reinforces Calvin Klein's distinctive visual storytelling. Jungkook commented on the campaign, saying, 'The reason I love Calvin Klein jeans is that they blend in comfortably with everyday life. The look I wore in this campaign expresses a 90s mood while adding a modern sense. The work of connecting music, dance, and fashion with the energy of the city was truly special.' The Calvin Klein Spring 2026 denim campaign featuring Jungkook will be gradually released through Calvin Klein stores worldwide, the official online store, and social platforms.
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