TFIT has announced TWICE's Mina as its official ambassador for the Korean and Japanese markets, aiming to enhance brand image and presence.
February/24/2026 16:42
The global makeup brand 'TFIT' has announced that TWICE's Mina will be appointed as the official ambassador for the Korean and Japanese markets in 2026. TFIT is a makeup brand specializing in base makeup, continuing to grow with strong product competitiveness and brand sensitivity that captures trends. In recent years, it has been expanding brand recognition primarily in the Korean and Japanese markets, steadily increasing its presence. By welcoming Mina, an artist who continues to perform on the global stage, as an ambassador, the brand is set to strengthen its image further. Mina is recognized as an artist who embodies a high-quality makeup look with her clean and sophisticated visuals and delicate yet restrained expressiveness. TFIT expects that Mina's image will have a high affinity with the brand's concept of 'cool and sensitive makeup,' intuitively conveying the charm and beauty of its products. Throughout 2026, Mina will serve as the ambassador for TFIT in the Korean and Japanese markets, participating in various marketing initiatives, including brand campaign visuals, visual shoots, and video content. In particular, through campaigns launched simultaneously in both markets, the brand aims to expand touchpoints with consumers in each country and consistently communicate its brand message. With this ambassador appointment, TFIT plans to pursue more proactive marketing strategies focused on the Korean and Japanese markets. Through online and offline brand campaigns and content marketing, it aims to clarify its identity as a base makeup specialist and establish its position in key markets. A TFIT representative commented, 'Mina is an artist who possesses both a sensibility that leads trends and global influence. Through this ambassador appointment, we want to convey our cool and modern brand image more clearly and enhance our brand competitiveness in the Korean and Japanese markets.' They added, 'Based on the brand experience and achievements cultivated in the Korean and Japanese markets, we plan to gradually consider expansion into the global market, including all of Asia.' TFIT will continue to strengthen its product competitiveness centered on its existing base makeup lineup while developing marketing strategies to enhance brand sensitivity, further expanding its presence as a base makeup specialist.
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