Park Neju's 'Do Wash Style-Lasting Shampoo' launches on September 26, 2025, featuring a unique formula for salon-quality hair.
September/26/2025 12:52
The brand 'Nejoo' by top Korean hairstylist Park Neju will start selling the shampoo 'Do Wash Style-Lasting Shampoo' from September 26, 2025. The biggest feature of this product is its 'weakly acidic non-silicone shampoo' that keeps salon performance lasting longer. It protects hair from treatments like perms and colors, filling and sealing opened cuticles with the power of 'Plus Zoom' (commonly known as cuticle sealing). Additionally, the moment the shampoo lathers, the freshness of Mediterranean lemon and citrus black currant (cassis) transforms into a gorgeous freesia scent as it is massaged into the hair. Certified by the 'V-Label' operated by the European Vegetarian Union for 'no animal testing' and 'made with only plant-based ingredients', it is a shampoo that is gentle on both humans and animals. Park Neju is a top hairstylist responsible for various Korean artists and actors, including EXO, BTS, and Park Bogum. In 2018, he opened the beauty salon 'Bit & Boot' in Cheongdam-dong, Korea, and is active globally. ■Product Information 'Do Wash Style-Lasting Shampoo' Launch Date: September 26, 2025 Price: 420ml / 4,290 yen (tax included) 5ml / 110 yen (tax included) Distributor: Nejoo Exclusive distributor in Japan: 'Biflect Co., Ltd.' ■Related Sites 'Nejoo' Official Japanese Website 'Nejoo' Official Japanese Instagram
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