Shilla Duty Free selects n.SSign as its new PR model, aiming to enhance brand recognition among global MZ generation customers.
September/13/2025 17:44Related Groups & Members
Shilla Duty Free has selected n.SSign as a new public relations model. Recently, Shilla Duty Free revealed that it signed a business agreement (MOU) with nCH Entertainment, the agency of n.SSign, at its Seoul store in Chung-gu, Changchun-dong, and chose n.SSign as its PR model. This is the third official model following Jinyoung and Park Hyung-sik. n.SSign is a seven-member multinational boy group from Korea, Taiwan, Japan, and Australia, which officially debuted in August 2023. It is gaining attention as a next-generation K-POP group with a global fandom. This year, they have been active not only in Asia but also in America. Shilla Duty Free plans to launch various marketing activities starting with promotional videos featuring n.SSign. They aim to strengthen communication with MZ generation customers worldwide and enhance brand recognition. A representative from Shilla Duty Free stated, "Through n.SSign's multinational members and global fandom, we want to convey the appeal of Shilla Duty Free not only to Korea but also to the overseas MZ generation."
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