
The appearance of SEVENTEEN excited all of Hong Kong. The largest concert venue in Hong Kong was filled to capacity, and experiential events were held everywhere, stopping the feet of not only fans but also Hong Kong citizens and tourists. SEVENTEEN held 'SEVENTEEN WORLD TOUR [NEW_] IN HONG KONG' at Kai Tak Stadium on September 27 and 28, gathering about 72,600 spectators. They quickly sold out the venue, which has hosted global artists like Coldplay, proving their strong ticket power by selling out even the restricted view seats. The members, who held their first solo concert in Hong Kong in 7 years since '2018 SEVENTEEN CONCERT IDEAL CUT', greeted the audience with 'Thank you for waiting so long.' They performed the title track 'THUNDER' from their 5th full album, as well as solo songs and the Chinese song '相遇的意义 (Meaning of Encounter)', receiving enthusiastic responses. Dokyeom and Seungkwan sang the local popular ballad '夏夜最后的煙火 (Last Fireworks of Summer)', leaving a lasting impression. On the first day, surprise guest Jackie Chan, who co-starred with Jun in the movie 'Shadows Edge', appeared and greeted each member with hugs, performing 'True Heart Hero' to applause. On the second day, director Larry Yang and singer-actor Lin Chiu-nan were spotted in the audience. The large-scale fan experience event 'CARATIA', which started on September 16, was also a success. SEVENTEEN held an impressive large-scale drone show at Wan Chai's seaside park, the first of its kind for a K-POP artist. This event, held over three days from September 25 to 27, attracted tens of thousands of visitors. Each time the SEVENTEEN logo, diamond symbolizing CARAT (SEVENTEEN's fans), and silhouettes of the 13 members decorated the sky, cheers erupted everywhere. On social media, posts with the hashtag '克拉境' surged to about 40,000. The luxury hotel chain 'The Peninsula Hong Kong' collaborated with K-POP artists for the first time after opening, lighting up the building in SEVENTEEN's official colors. Over 700 SEVENTEEN-themed rooms across 14 hotels sold out within 30 minutes of reservations opening. A pop-up store selling collaboration products between the character 'Bongbongi', inspired by SEVENTEEN's light stick, and the premium handmade plush brand TeddyTales saw about 16,000 visitors. Approximately 13,000 people participated in a stamp rally to collect stamps for souvenirs, gathering nearly 20,000 stamps. Hong Kong's tourist attraction 'Star Street' transformed into an exhibition space for SEVENTEEN's official character 'MINITEEN'. The Ngong Ping 360 cable car was covered in SEVENTEEN photos, and trams traveling between Victoria Harbour's famous Aqua Luna cruise and Hong Kong's bustling streets were wrapped with themes from their concert. The Star Ferry operated by The Peninsula Hong Kong offered a SEVENTEEN-themed afternoon tea set, which was well-received. SEVENTEEN will hold 'SEVENTEEN WORLD TOUR [NEW_] IN U.S.' in five cities in North America this month, and will perform in Japan's four major domes in November and December.
S.COUPS and Mingyu's special unit CxM hosted a live party in Incheon, entertaining 26,000 fans with a 150-minute show featuring 25 songs, including new tracks. The event was a global success, with viewers from 86 countries. They expressed gratitude for the audience's support and announced future performances in major cities.
On the afternoon of the 23rd, SEVENTEEN's Seungkwan and DK returned to Incheon International Airport after finishing their overseas schedule. The article notes that there may be variations in the accompanying photos. Additionally, SEVENTEEN's DK and Seungkwan showcased emotional performances in the snowy fields of Hokkaido for the MV of their title track 'Blue.' They also attended a Louis Vuitton fashion show alongside Gong Yoo and Shoyo Hirano.
On the afternoon of the 22nd, SEVENTEEN's Joshua departed from Incheon International Airport for an overseas schedule. He and BLACKPINK's Lisa made an appearance on the red carpet at the Golden Globe Awards. Additionally, SEVENTEEN performed at NPR's Tiny Desk Concert, becoming the first K-POP group to hold a concert at NPR's headquarters (video available).
On the afternoon of the 22nd, SEVENTEEN's Mingyu returned to South Korea from Paris via Incheon International Airport after completing overseas schedules. He attended the Dior fashion show alongside Stray Kids' Hyunjin and Ryusei Yokohama. Notably, Mingyu has been selected as the first Korean to be the Asia ambassador for Snickers for two consecutive years.
Dior presented its 2026-2027 winter collection at the Rodin Museum in Paris, featuring celebrities like SEVENTEEN's Mingyu, Stray Kids' Hyunjin, and others. Japanese ambassadors included Ryusei Yokohama and Takumi Kitamura. The event showcased stylish outfits and Dior accessories worn by attendees, highlighting the brand's influence in fashion.
SEVENTEEN is set to conclude their world tour with an encore concert at Incheon Asiad Main Stadium on April 4-5. The event will be streamed online, anticipating a strong global response from fans. The concert holds special significance as it marks the tour's starting point, following performances in various cities across Asia and North America.
Mingyu from SEVENTEEN has been appointed as the Snickers Asia ambassador for the second consecutive year. The 'ACTIVE LIFESTYLE' campaign will be launched in various Asian markets, inspired by the vibrant lifestyles of young people balancing studies, social life, and hobbies. Snickers aims to reinforce its role in providing energy for those in need, aligning with its slogan about hunger. The campaign includes sponsorship of a live party event featuring SEVENTEEN's S.COUPS and Mingyu, with activities planned in multiple cities.
SEVENTEEN's Dokyum and Seungkwan unveiled a new music video for "Blue," set against Hokkaido's snowy landscapes. The MV portrays two men struggling with love in different circumstances, highlighting themes of regret and loss. The song has gained popularity, reaching number one on Korean YouTube's trending music chart, and a karaoke version was also released, encouraging fan participation in a duet challenge.
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