Biore UV's global campaign with Stray Kids features the anthem 'Endless Sun' and pop-up events in Osaka and Seoul.
March/20/2026 15:40Related Groups & Members
Kao Corporation's sunscreen brand 'Biore UV' has launched a global campaign 'SUNLIGHT IS YOUR SPOTLIGHT' featuring Stray Kids, starting simultaneously in over 15 countries and regions. This campaign includes the anthem song 'Endless Sun', which Stray Kids wrote, composed, and produced, along with various graphics and initiatives. Additionally, in March, limited-time pop-up events will open in Osaka's Shinsaibashi and Korea's Seongsu, allowing people to experience Biore UV products and collaboration content with Stray Kids. Through this campaign, Biore UV aims to globally communicate its value of 'high UV protection' and 'surprising usability that makes you want to use it every day'. In recent years, awareness of avoiding activities under the sun has grown due to climate change and changes in UV environments. 'Biore UV' has redefined the sun from being something to avoid to 'the spotlight for you to shine'. Since 2025, they have been promoting the message 'SUNLIGHT IS YOUR SPOTLIGHT'. In its second year, this campaign features the brand's first-ever song collaboration. The anthem song 'Endless Sun', written and produced by Stray Kids, conveys the feeling of being able to shine under the sun. The anthem film expresses the brand's support for everyone active under the sun. This collaboration goes beyond a simple tie-up, showcasing a special partnership that emerged from the shared feelings of the brand and the artist. The lyrics incorporate the campaign message, with Stray Kids singing about the comfort of being themselves under the sun and the joy of shining in the light. The film depicts the members enjoying the sunlight, starting with Felix whispering 'I wanna kiss you back' as they walk into a sunlit city. The climax delivers a message to everyone stepping into the sun. The pop-up events 'Biore UV × Stray Kids “STAY in Spotlight”' will take place in Osaka and Seongsu, featuring an immersive experience of the campaign's world, product trials, signed life-size panels of Stray Kids, costumes from the film shoot, and a lucky draw. A special site will also showcase graphics aligned with the campaign's image, to be used in future SNS and in-store campaigns. Stray Kids commented on their honor in creating the song for Biore UV, expressing their hope that it inspires listeners to step into the sun and shine as themselves. Release information for 'Endless Sun' starts on March 13, 2026, with the song written, composed, and produced by Stray Kids. The pop-up events will run from March 20 to 29, 2026, in Seongsu and from March 30 to June 30, 2026, in Osaka.
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