ASTRO's Cha Eun-woo is the model for MARITHE + FRANCOIS GIRBAUD's 2025 campaign, launching in Japan on September 4, 2025.
October/21/2025 12:06Related Groups & Members
"MARITHE + FRANCOIS GIRBAUD" has appointed ASTRO's Cha Eun-woo, who is a representative K-POP idol and also active as an actor, as a model, starting a full-scale launch in the Japanese market from September 4, 2025. The campaign visuals are based on the concept of "Autumn Stilled," featuring Cha Eun-woo in the 2025 autumn collection of "MARITHE + FRANCOIS GIRBAUD" amidst a landscape that exudes the tranquility of autumn, reflecting the autumn air with a free and bold gaze. His appearance, spending a peaceful time against the backdrop of a riding ground, creates perfect visual chemistry and captivates the viewer's attention. In this visual, Cha Eun-woo expresses a sophisticated mix-and-match style, pairing a classic logo denim jacket with relaxed sweatpants, layering a pink striped polo knit with free-spirited cargo pants, and a varsity jacket. Furthermore, visuals for the 2025 winter collection are scheduled to be released on October 31, and a Japan-exclusive photo card giveaway promotion will be held at the official online store and offline stores (Harajuku store and Shinjuku Lumine Est store).
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On October 1st, Cha Eun-woo of ASTRO released a message video and handwritten letter for fans while serving in the military. He expressed gratitude to the cast and audience of the upcoming film 'First Ride,' which premieres in Korea on October 29. He reminisced about filming with his co-stars and encouraged viewers to enjoy the film's nostalgic themes.
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At a press event for the film 'First Ride,' actor Kan Hanul praised ASTRO's Cha Eunwoo, expressing admiration for his looks and personality. Cha Eunwoo shared fond memories of working with his co-stars, emphasizing their friendship. The film, a comedy about a group of friends on their first overseas trip, will be released in South Korea on October 29.
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On the morning of the 25th, Moon Ga-young departed from Incheon International Airport to Amsterdam for a Dolce & Gabbana fashion show. Additionally, she and Sung Si-kyung have been confirmed as MCs for the 40th Golden Disc Awards, following ASTRO's Cha Eun-woo's enlistment. Moon Ga-young also has plans for an overseas schedule in Indonesia.
The comedy film "First Ride," directed by Nam De-jung, follows a group of friends on their first overseas trip. Starring Kang Ha-neul, Kim Young-kwang, and ASTRO's Cha Eun-woo, the film promises laughter with its unique characters and comedic moments. It premieres in Korea on October 29.
On the afternoon of the 17th, Moon Ga-young departed for Indonesia via Incheon International Airport for an overseas schedule. She has been confirmed as a co-host for the 40th Golden Disc Awards alongside Sung Si-kyung, following ASTRO's Cha Eun-woo's enlistment. Additionally, she appears in the teaser for the new band survival show 'STEAL HEART CLUB,' set to air from October 21.
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