Lee Dong-hee, brother of ASTRO's Cha Eun-woo, is gaining attention for his activities and a recent presentation on AI and celebrity protection.
November/17/2025 12:27Related Groups & Members
ASTRO's Cha Eun-woo's younger brother, Lee Dong-hee, is once again attracting attention. Recently, there have been many voices on Korean internet expressing expectations for Lee Dong-hee's full-scale activities. Previously, in 2020, Cha Eun-woo mentioned Lee Dong-hee on the Korean basketball program "Handsome Tigers," saying, "My brother is cute," and "He has more talent than me and has a smaller face," surprising viewers. It was also revealed that Lee Dong-hee was serving in the military at that time. The following year, on the variety show "Knowing Bros" by JYBC, Moon Bin stated, "Eun-woo's brother is really handsome. He has a smaller face than Eun-woo," drawing attention again. In 2024, when Cha Eun-woo appeared on the tvN variety show "Living in Finland," Lee Dong-hee briefly appeared in a cooking scene at home, garnering significant interest. Earlier this year, in June, Lee Dong-hee himself appeared for about four seconds on tvN's "You Quiz ON THE BLOCK," and his visuals reminiscent of Cha Eun-woo sparked reactions. Meanwhile, in a video released on the YouTube channel "Time to Change the World" on the 16th, Lee Dong-hee gained attention for giving a lecture as a researcher. He presented on the research theme "AI Recipe: An AI Created for My Brother, Evolving into a Brand Verification Tool." He introduced himself as having majored in media in China and worked in the advertising industry, explaining that he participated in the project to solve communication issues between celebrities and brands. In particular, he emphasized the need for a system to protect celebrities from malicious online comments, stating, "I have seen many cases where celebrities are hurt by malicious comments. My goal is to create a system that can protect them," attracting attention. Fans reacted with comments like, "He seems to want to protect his brother Cha Eun-woo," and "Both brothers are perfect in looks and personality," showing great interest. Additionally, there are voices among internet users speculating that he may engage in activities such as appearing on shows in the future, with many comments like, "Will he gradually start activities following his brother?" and "He is too handsome to be left alone." There is great interest in what activities Lee Dong-hee will pursue in the future.
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