LoNLy, a hybrid cosmetics brand, will relaunch in August 2025 with new products and a refreshed brand image featuring popular models.
August/6/2025 11:37Related Groups & Members
The Japan-Korea hybrid cosmetics brand "LoNLy" (Ronri), born in March 2022, will implement a brand renewal in August 2025. At the same time, new products "Syntirante Color Serum" and "Syntirante Highlight Serum" will be released. This will deepen the brand's worldview, and popular model Mirai Saito and former THE BOYZ member Ho Hyunjoon (Fal) will be appointed as double models. Moving into a new phase, "LoNLy" aims to develop products that allow expression of 'one's own beauty' across genders and generations, based on the concept that 'there is nothing more beautiful in the world than love, music, and lyrics.' Launched in March 2022, it offers sensibly rich products that fuse Japan's delicate attention to detail with Korean beauty technology. The brand renewal in August 2025 will refresh the logo and container design, updating it to a more sophisticated impression. Additionally, the formulation and functionality will be reviewed, significantly enhancing the product's completeness. In conjunction with this renewal, popular Japanese model Mirai Saito and Ho Hyunjoon will be appointed as double models. Their diverse expressive power will visually appeal to the brand's values of 'diversity', 'sensibility', and 'individuality'. The products being released this time are significantly upgraded in color development, usability, and design from the previous "3S Color Serum". With a newly adopted texture that allows for easy quantity adjustment and a dedicated puff, anyone can intuitively achieve a beautiful finish. Furthermore, by varying the thickness of the puff for the color serum and highlight serum, the optimal usability for each item is pursued. Inspired by the Italian musical term "Syntirante", the "Syntirante Color Serum" and "Syntirante Highlight Serum" were developed with the message of 'playing like a sparkle'. "LoNLy" will significantly strengthen marketing investments from the second half of 2025, planning multifaceted measures aimed at the Japanese market, including collaborations with influencers, hosting real events, and offline store experience promotions. With this renewal, the brand aims to deliver its appeal to even more people as 'cosmetics that touch the sensibility like music'. Product information: "LoNLy" Syntirante Color Serum in 4 colors | 2,530 yen (tax included) <Color variations> CS01 Resonare: A dignified vintage rose moon with a quietly fragrant sweetness. CS02 Soleil: A classic rose pink capturing the moment a rose bud opens. CS03 Sonoro: A soft beige pink reflecting the tranquil morning light. CS04 Nocturne: A classic mauve pink like amethyst wrapped in mist. "LoNLy" Syntirante Highlight Serum in 3 colors | 2,530 yen (tax included) <Color variations> HS01 Luminato: An icy blue glow that seems to capture the moonlight, embodying fragility. HS02 Harmonia: A sugary pink glimmer sparkling like candy. HS03 Brillante: A delicate champagne luminance where gold pearls melt into the skin. Purchase here. Related links: "LoNLy" official site.
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