The Japan-Korea hybrid cosmetics brand "LoNLy" (Ronri), born in March 2022, will implement a brand renewal in August 2025. At the same time, new products "Syntirante Color Serum" and "Syntirante Highlight Serum" will be released. This will deepen the brand's worldview, and popular model Mirai Saito and former THE BOYZ member Ho Hyunjoon (Fal) will be appointed as double models. Moving into a new phase, "LoNLy" aims to develop products that allow expression of 'one's own beauty' across genders and generations, based on the concept that 'there is nothing more beautiful in the world than love, music, and lyrics.' Launched in March 2022, it offers sensibly rich products that fuse Japan's delicate attention to detail with Korean beauty technology. The brand renewal in August 2025 will refresh the logo and container design, updating it to a more sophisticated impression. Additionally, the formulation and functionality will be reviewed, significantly enhancing the product's completeness. In conjunction with this renewal, popular Japanese model Mirai Saito and Ho Hyunjoon will be appointed as double models. Their diverse expressive power will visually appeal to the brand's values of 'diversity', 'sensibility', and 'individuality'. The products being released this time are significantly upgraded in color development, usability, and design from the previous "3S Color Serum". With a newly adopted texture that allows for easy quantity adjustment and a dedicated puff, anyone can intuitively achieve a beautiful finish. Furthermore, by varying the thickness of the puff for the color serum and highlight serum, the optimal usability for each item is pursued. Inspired by the Italian musical term "Syntirante", the "Syntirante Color Serum" and "Syntirante Highlight Serum" were developed with the message of 'playing like a sparkle'. "LoNLy" will significantly strengthen marketing investments from the second half of 2025, planning multifaceted measures aimed at the Japanese market, including collaborations with influencers, hosting real events, and offline store experience promotions. With this renewal, the brand aims to deliver its appeal to even more people as 'cosmetics that touch the sensibility like music'. Product information: "LoNLy" Syntirante Color Serum in 4 colors | 2,530 yen (tax included) <Color variations> CS01 Resonare: A dignified vintage rose moon with a quietly fragrant sweetness. CS02 Soleil: A classic rose pink capturing the moment a rose bud opens. CS03 Sonoro: A soft beige pink reflecting the tranquil morning light. CS04 Nocturne: A classic mauve pink like amethyst wrapped in mist. "LoNLy" Syntirante Highlight Serum in 3 colors | 2,530 yen (tax included) <Color variations> HS01 Luminato: An icy blue glow that seems to capture the moonlight, embodying fragility. HS02 Harmonia: A sugary pink glimmer sparkling like candy. HS03 Brillante: A delicate champagne luminance where gold pearls melt into the skin. Purchase here. Related links: "LoNLy" official site.
On the afternoon of the 15th, Jaejoong left for Qingdao, China, via Incheon International Airport for an overseas schedule. He and Junsu are set to perform at the 'ATA FESTIVAL 2025' in September. Additionally, Jaejoong opened up about his long-distance relationship and acknowledged his parents' approval, revealing he met his ex-girlfriend through chat.
The ATA FESTIVAL 2025 will take place on September 27-28 at Han River Park in Korea, showcasing a lineup of popular artists including Junsu, Kyungso, and Wanna One's Ha Sungwoon. The official YouTube channel is releasing artist comments to build excitement for the event, which promises to be a major highlight in the music calendar.
Ho Hyun-jun, a former member of THE BOYZ, has signed an exclusive contract with 9ato Entertainment. The agency expressed excitement about supporting his potential in music and acting. Hyun-jun has showcased his skills in web dramas and theater, currently starring in KBS's 'My Girlfriend Became a Pretty Boy.' He has also become a model for the hybrid cosmetics brand 'LoNLy,' expanding his career into fashion and beauty.
THE BOYZ successfully concluded their 4th world tour concert in Seoul, featuring dynamic performances and live streaming for global fans. The concert showcased various stages, including unit performances and new songs, despite a bomb threat causing a delay. They expressed gratitude to fans and will continue their tour in Japan.
THE BOYZ's concert at KSPO DOME was delayed due to a bomb threat received shortly before the event. The start time was moved to 6 PM after police and fire authorities conducted safety checks. Attendees were provided with cold water while waiting. Apologies were issued for the inconvenience.
THE BOYZ achieved 1st place on KBS 2TV's Music Bank with their title track 'Stylish' from the mini-album 'a;effect'. Unable to attend due to a concert, they expressed gratitude through their agency, especially on member Yeonhoon's birthday. The album showcases their unique style and has been well-received by fans since its release.
THE BOYZ has returned with their 10th mini-album 'a;effect', showcasing their unique style in the title track 'Stylish'. The album includes a special band unit song, highlighting the members' growth and diversity. They express excitement for their upcoming world tour and aim to positively impact fans with their music.
THE BOYZ has unveiled a vibrant summer-themed music video for 'AURA', part of their 10th mini album 'a;effect'. The video features dreamy visuals and refreshing locations, enhancing the song's lively mood. Their upgraded performances and diverse genres have garnered significant attention, especially with their upcoming world tour 'THE BLAZE' in Seoul.
The Korean variety show 'Follow Brother to Maya: 9 Keys' will exclusively stream on U-NEXT starting November 20. The show follows actors Cha Seung-won, Kim Sung-kyun, and THE BOYZ's Juyeon as they explore the mysteries of the Maya civilization while also showcasing fusion cuisine made from local ingredients.
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Let's Add my favorite members and Cheering them!