ENHYPEN’s Jay visited the 2026 TAG Heuer Spanish Grand Prix in Madrid, toured Red Bull’s garage, and watched the race in style.
September/16/2026 15:31
At the "Formula 1 TAG Heuer Spanish Grand Prix 2026," for which the Swiss luxury watch brand TAG Heuer serves as title partner, ENHYPEN member Jay came to the venue and experienced the excitement. Jay, known for his deep passion for Formula 1(R) and motorsports, visited the Madrid circuit on Sunday, September 13, to watch the final race and enjoyed an unforgettable day. Before the race began, he visited the garage of Oracle Red Bull Racing and observed the team’s race preparations up close. After that, he also went to the podium to honor the winner, and participated in a grid walk, where he experienced the tension and excitement just before the race start. He watched the final race from TAG Heuer’s hospitality suite. He enjoyed the fierce battles among the world’s top drivers and the vibrant atmosphere unique to the "Formula 1 TAG Heuer Spanish Grand Prix 2026," which was held in Madrid for the first time in more than 40 years. On this day, Jay wore the new "TAG Heuer Carrera Chronograph Sport" model with a silver dial. Inspired by the motorsport DNA inherited by TAG Heuer, this watch enhanced his sophisticated style and completed a race-day look that combined strength and elegance. At this memorable event of the "Formula 1 TAG Heuer Spanish Grand Prix 2026," TAG Heuer, as title partner, transformed the Spanish capital into the center of Formula 1(R), and through experiences beyond the circuit, provided guests from around the world with three days of unforgettable racing and special experiences. Inside the F1 Paddock Club(TM), a dedicated hospitality space was prepared to bring guests closer to the world of Formula 1(R). Through an immersive pop-up boutique, the latest collection was displayed, and the new "TAG Heuer Carrera Chronograph Sport" collection was presented in a space where the appeal of the products and the excitement of race week intersected. One year after the partnership was announced in a glamorous ceremony, Madrid officially inscribed its name in Formula 1(R) history. In every scene of the commemorative first Grand Prix, TAG Heuer stood at the center, once again demonstrating its historic connection with Formula 1(R) and strongly supporting the start of this new race. Before race week, a countdown event was held. The Real Casa de Correos standing in Puerta del Sol and its iconic clock tower were transformed into a grand canvas. It created a moment where the history of Madrid, which returned to the Formula 1(R) calendar after more than 40 years, intersected with the history of TAG Heuer as the official timekeeper of Formula 1(R). This projection mapping, open to the public for three consecutive days, used video and light so that the building’s architectural beauty emerged in intricate light, and then red, electric-current-like light ran through it and breathed life into it. Through the historic clock tower and an icon symbolizing Madrid, energy was conveyed, and when a red curtain seemed to draw the curtain and cover the building, the words "Madrid is Back" appeared. Next, three Formula 1(R) machines ran across the building at full scale, revealing the newly designed Madrid Circuit and the new symbol of the "Formula 1 TAG Heuer Spanish Grand Prix 2026." In the finale of the production, the entire building was wrapped in red light, and after the message "Madrid is Designed to Win" was projected, the energy returned again to the clock tower, showing its internal intricate mechanism and expressing respect for the precision and savoir-faire shared by the Maison and Madrid, a new place. The "TAG Heuer Carrera Chronograph Sport" worn by Jay is a timepiece that reinterprets, from a modern perspective, the motorsport DNA inherited by TAG Heuer. Its race-inspired dynamic design and precise chronograph are fused together, embodying the exquisite balance of sportiness and sophistication that symbolizes the TAG Heuer Carrera. In addition to silver, black, blue, and green dial variations with stainless-steel bracelets, a blue-dial model combined with a perforated leather strap is also available. This collection, which fuses the precision of a chronograph with the excitement of the circuit, was presented in the paddock pop-up boutique, providing visitors with a definite experience that connected TAG Heuer’s racing heritage with the excitement of the commemorative first edition of the "Formula 1 TAG Heuer Spanish Grand Prix 2026," and once again embodied the Maison’s philosophy of "Designed to Win."
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