Tokyo Girls Collection and KCON JAPAN 2024 collaborate for a special event featuring music and fashion in 2024.
May/12/2024 18:47
The largest fashion festival in history, "Tokyo Girls Collection," collaborated for the second consecutive year with "KCON JAPAN 2024" and held a special content "KCON JAPAN 2024×TOKYO GIRLS COLLECTION" on the first day of "KCON JAPAN 2024" on May 10, 2024, at Makuhari Messe and ZOZO Marine Stadium for three days from May 10 (Fri) to 12 (Sun). The collaboration between "KCON JAPAN 2024×TOKYO GIRLS COLLECTION" for the second consecutive year. The catchphrase for this time is "예뻐 (cute)!" KCON, which is popular worldwide, focused on music, and TGC, a representative fashion event in Japan, focused on fashion and beauty, and sent out Asian trends to the world as "예뻐 (cute)" content. In addition, a "KCON JAPAN 2024×TOKYO GIRLS COLLECTION 예뻐! Zone" was set up at the venue, gathering cute content and content to become cute, such as monuments inspired by the key graphics of the event and special booths of cosmetics and healthcare brands that are popular in Japan and Korea. Kep1er, a global girl group from Japan, China, and Korea, decorated the opening of "KCON JAPAN 2024×TGC" with overwhelming walking and a special live performance. The last to decorate "KCON JAPAN 2024×TGC" was the newcomer P1Harmony, who performed a special live with the title song "Killin' It" from their 1st full album "Killin' It" released in February this year, and ended "KCON JAPAN 2024×TGC" gorgeously. This year, the collaboration content of "KCON JAPAN 2024×TGC" expanded. Not only on stage, but also during the three days of "KCON JAPAN 2024," a booth area called "KCON JAPAN 2024×TGC 예뻐! Zone" was deployed. At the entrance of "KCON JAPAN 2024×TGC 예뻐! Zone" appeared a giant monument inspired by the key graphics. The key graphics featuring the beloved character ESTHER BUNNY in the world, created by artist Linda Wataru Igarashi (LINDA.inc), were filled with Igarashi's "예뻐 (cute)!" and became a big hit as a photo spot on the day of the event. Various skincare booths such as NEOGEN, obsero, VELLA, and VARI:HOPE, as well as collaboration booths between the oral care brand TOOSTY and the Korean soju JINRO, and booths introducing programs of K contents produced and broadcasted by JCOM, appeared, offering cute content and content to become cute.
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