Changbin of Stray Kids is named AUTRY's first global ambassador, embodying the brand's values of authenticity and creativity.
February/27/2026 11:55Related Groups & Members
Changbin of the globally popular K-POP group Stray Kids has been appointed as the first global brand ambassador in the history of 'AUTRY'. This ambassador appointment symbolizes the brand's unwavering stance to deepen ties with culture leaders who share values such as 'authenticity', 'heritage', 'artistry', and 'passionate self-expression' that 'AUTRY' has inherited. Visuals and videos featuring Changbin wearing the 'AUTRY' Spring/Summer 2026 collection looks and sneakers were released simultaneously. The wardrobe, which breathes a modest yet firm aesthetic and a timeless sportswear sensibility, beautifully expresses his dynamic yet calm personality. Changbin, who showcases diverse talents as a rapper, singer, songwriter, and producer, harmonizes perfectly with 'AUTRY's bold and timeless vision, which is elevated by Italian craftsmanship based on American sports heritage. Since debuting as Stray Kids in 2018, Changbin has also been active as a key member of the production unit '3RACHA', which is at the creative core of the group. He is recognized as a registered writer with the Korean Music Copyright Association and has built a global career through collaborations with international artists. In addition to his musical achievements, he has also received high praise for his sincere attitude towards ongoing social contribution activities. Changbin commented, 'I am happy to become a part of the 'AUTRY' family. I have been strongly attracted to a brand that pursues creativity with an eye on innovation and the future while respecting heritage. The quiet dignity and confidence embodied by 'AUTRY' deeply resonate with my own values. I am truly excited to walk this new journey together.' In this visual, from looks that reconstruct classic American college style codes such as polo sweatshirts and light blousons with a sophisticated perspective unique to 'AUTRY', to urban sportswear adorned with the brand's signature logo, Changbin's confidence and effortless elegance are highlighted. Roberta Benaglia, the executive chairwoman of the brand and CEO of Style Capital, expressed her pride in welcoming Changbin as the brand's first global ambassador, stating, 'He embodies a new generation of global talent with unwavering will, true authenticity, and a free spirit. His artistic sincerity and confidence beautifully resonate with 'AUTRY's DNA. I sincerely look forward to building a long-term vision together with him.' 'AUTRY' was born in 1982 in Dallas, Texas, USA. The founder and designer Jim Autry created a tennis sneaker named after himself, which symbolized true authenticity and the spirit of athletes, gaining attention in America. In the 2000s, Italian entrepreneurs and designers restructured the brand, evolving it into modern designs while preserving its original charm. Today, 'AUTRY' is a lifestyle brand that fuses the free spirit of America with refined Italian craftsmanship, possessing a simple yet timeless charm, leading sneaker trends in Europe and generating buzz.
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