SHISEIDO launches a campaign with BLACKPINK's Lisa as global ambassador for the Ultimune series, celebrating her artistry and skincare journey.
February/9/2026 12:30
SHISEIDO has started a new campaign from February 9 (Monday) appointing BLACKPINK's Lisa as the global ambassador for the Ultimune series. Ultimune is an iconic serum from SHISEIDO that has won 331 beauty awards worldwide since its launch in 2014 (total number of awards worldwide from the first product launched in 2014, as of December 2025, according to SHISEIDO). Lisa, a star in the pop music world, actress, and dancer, is globally active and is highly regarded for her powerful performances and genuine artist attitude. Her unwavering determination to continue growing and evolving reflects her strong desire to deliver the best to her fans, which perfectly aligns with SHISEIDO's core values. Her radiant and beautiful skin embodies the inner glow that Ultimune aims for. Additionally, to commemorate the new ambassador, a special kit featuring a design with Lisa's signature will be released, including an original mirror or pouch. The Ultimune "FAST. SLOW. FREE." campaign will be unveiled on SHISEIDO's official Instagram and X starting February 9 (Monday) at 9 AM. It will be a three-part film where Lisa shares her skincare journey and passion, featuring exclusive content including her personal beauty routine and messages to fans. ◆ Lisa's Comment: I have been a big fan of SHISEIDO for a long time. I am honored to serve as SHISEIDO's global ambassador. To me, beauty is about growing, having confidence, and evolving into my best self. I resonate with Ultimune's focus on supporting skin long-term rather than fighting aging. I believe beauty is about being real and confident both inside and out, feeling strength from within. Ultimune is truly a reliable presence for me. I look forward to conveying its value to people around the world in my unique way. • BLACKPINK's Lisa cast as the lead in Netflix's new romantic comedy film! Participated in production • BLACKPINK's Lisa showcases bold bikini style against a snowy backdrop... her overwhelming style is a hot topic. ■ Campaign Information: Ultimune™ Power Rising Serum | Ultimune "FAST" version (30 seconds) | SHISEIDO Ultimune™ Power Rising Serum | Ultimune "FREE_Teaser" version (10 seconds) | SHISEIDO YouTube release date: February 9, 2026 (Monday) TV airing start date: March 2, 2026 (Monday) to March 16 (Monday) ■ Product Information: "SHISEIDO Ultimune™ Power Rising Serum" <serum> 30mL: 9,900 yen (tax included) 50mL: 15,180 yen (tax included) 50mL (refill): 14,630 yen (tax included) 75mL: 19,800 yen (tax included) ■ Related Links: SHISEIDO JAPAN Official Site SHISEIDO JAPAN Official Instagram.
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