Former GFRIEND member Kim Sowon launches a skincare brand, emphasizing her dedication and experience in product development.
November/17/2025 20:00Related Groups & Members
Former GFRIEND's Kim Sowon launched a cosmetics brand. On November 17, Kim Sowon launched a basic skincare brand, previously stating, 'I have spent over a year learning and creating little by little, and I sincerely hope to deliver a good experience to everyone, as I prepared with sincerity from start to finish.' The products currently released are only three types, all cream mists, priced at 28,000 won for 120ml and 19,500 won for 50ml. Although the price range is not cheap for the volume, she has also shot advertisements as a model and is putting effort into promotions. Kim Sowon expressed her determination, saying, 'Please look forward to the new appearances I will show from now on. I will continue to work hard and sincerely, just as I always have, without missing anything I have done so far.' In the past, many celebrities like Lee Young-ae, Ko Hyun-jung, and Ha Ji-won have launched cosmetics, experiencing the sweet and bitter taste of success and failure. There has also been an idol's advancement; I.O.I's Jeon Somi launched her beauty brand 'GLYF' last April, participating directly in product development, package design, and the establishment of the official website. Attention is focused on Kim Sowon's new brand, which she revealed was 'prepared with sincerity.'
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