Jin from BTS ranks first in boy group brand reputation analysis for June, with positive ratio of 95.07% in online activities.
June/16/2024 10:36
Jin of BTS ranked first in the reputation of individual brands for boy groups in June. The Korea Corporate Reputation Research Institute extracted 64,291,771 pieces of big data for 730 individuals from May 15, 2024 to June 15, 2024, and analyzed the brand reputation index based on consumer behavior analysis for individual boy group brands using participation index, media index, communication index, and community index. Compared to the 65,478,517 pieces of big data for boy group brands in May, it decreased by 1.81%. The brand reputation index is an indicator created through brand big data analysis, finding that consumers' online weekly activities have a significant impact on brand consumption. Through the analysis of individual boy group brand reputation, positive and negative evaluations, media interest, consumer interest, and communication volume can be measured. The analysis of individual boy group brand reputation includes brand value evaluation analysis to measure brand influence and qualitative evaluation of brand reputation monitoring. Recommendation indicators were included in the brand reputation analysis. The ranking of the top 30 individual boy group brand reputations in June 2024 was analyzed in the order of Jin from BTS, Cha Eunwoo from ASTRO, Jimin from BTS, Kang Daniel, Jungkook from BTS, V from BTS, Yonghoon from THE BOYZ, Wonbin from RIIZE, RM from BTS, Minwoo from SHINHWA, J-Hope from BTS, Suga from BTS, Hoshi from SEVENTEEN, Baekhyun from EXO, Yoon Doojoon from Highlight, Jeonghan from SEVENTEEN, Mingyu from SEVENTEEN, Taemin from SHINee, Kyuhyun from SUPER JUNIOR, Onew from SHINee, Minho from SHINee, Juyeon from THE BOYZ, Key from SHINee, Wonwoo from SEVENTEEN, Sunwoo from THE BOYZ, Mark from NCT, Minhyun from NU'EST, Doyoung from NCT, Park Jihoon, and Ong Seongwu. Ku Chang-fan, director of the Korea Corporate Reputation Research Institute, analyzed the reputation, saying, "In the brand big data analysis of individual boy group brand reputation in June 2024, Jin from BTS recorded first place. When analyzing the individual boy group brand category, it decreased by 1.81% compared to the 65,478,517 pieces of big data for individual boy group brands in May. Looking at the detailed analysis, brand consumption decreased by 6.20%, brand issues decreased by 9.95%, brand communication increased by 16.37%, and brand diffusion decreased by 6.26%." Next, he analyzed, "The brand of Jin, who ranked first in the individual boy group brand reputation in June 2024, showed high results in link analysis for 'discharge, gratitude, celebration,' and in keyword analysis, 'free hug, ARMY (BTS fan name), fan meeting' were analyzed. The positive to negative ratio analysis showed a positive ratio of 95.07%."
Related Articles
BTS member Jin has gifted RM high-end jewelry worth over 10 million won for his birthday, which RM shared on Instagram. On the same day, RM celebrated by donating a total of 200 million won to hospitals, aiming to help patients in need. This generous act has garnered significant attention.
On the afternoon of the 12th, Park Bo Gum left Incheon International Airport for Kuala Lumpur, Malaysia, for his 'PARK BO GUM 2025 FAN MEETING TOUR BE WITH YOU.' Additionally, BTS's J-HOPE and Park Bo Gum received awards at the 52nd Korean Broadcasting Awards, with this year's grand prize announced.
BTS's RM celebrated his birthday by donating 200 million won to Seoul Asan Hospital and Korea University Medical Center. He expressed his desire to support patients struggling financially and improve medical services. RM, who debuted in 2013, is currently preparing for BTS's upcoming activities with his members, generating excitement among fans.
On the morning of the 11th, BTS members J-HOPE and Jungkook departed for New York via Incheon International Airport for overseas schedules. BTS announced their comeback and a large world tour for next spring. They have been in the U.S. since July, focusing on music work and concert preparations while actively communicating with fans through platforms like Weverse.
The Rakuten Super Sale is ending today! Take advantage of exclusive coupons for K-POP idol-endorsed cosmetics brands. Enjoy discounts and special offers on popular Korean beauty products available until October. Don't miss out on this chance to shop smart!
HYBE has achieved its first A+ credit rating, highlighting its financial stability and growth potential. The rating reflects its strong market position, excellent cash flow, and diversified artist portfolio. HYBE's cash assets are approximately 1.6 trillion won, ensuring it can meet short-term liabilities. The company aims for sustainable growth and trust-building in the future, while BTS plans a full comeback next spring.
Actor Park Bo-gum returned to Korea from Macau on the afternoon of the 7th after completing his 'PARK BO GUM 2025 FAN MEETING TOUR BE WITH YOU'. He and BTS's J-HOPE won an award at the 52nd Korean Broadcasting Awards. Additionally, Park Bo-gum and IU are set to appear at the 2025 AAA, raising expectations for their reunion after starring together in Netflix's 'Otsukaresama'.
Actor Kim Gap-soo shared a special episode about becoming a BTS fan on a YouTube channel. He praised their music and recounted how a chance encounter at a local restaurant led him to discover BTS, particularly Jin. He expressed admiration for Jin's manners and education, which made him a fan.
At the Paradise Art Night after-party, stars like BTS's V, BLACKPINK's Lisa, and Japanese artist VERDY gathered. Tommy Brown shared photos on Instagram, highlighting V's playful charm as he posed with kimbap, capturing the party's glamorous atmosphere.
On the afternoon of the 6th, Seoul Fashion Week kicked off at Dongdaemun Design Plaza, featuring SHIHO and her daughter Sarang at a DOUCAN photo wall event. SHIHO walked the runway, exuding a powerful model aura. They also posed for memorable shots with BTS and BLACKPINK members, and Sarang showcased her long legs alongside her mother, highlighting their striking proportions.
