Jin of BTS ranked first in the reputation of individual brands for boy groups in June. The Korea Corporate Reputation Research Institute extracted 64,291,771 pieces of big data for 730 individuals from May 15, 2024 to June 15, 2024, and analyzed the brand reputation index based on consumer behavior analysis for individual boy group brands using participation index, media index, communication index, and community index. Compared to the 65,478,517 pieces of big data for boy group brands in May, it decreased by 1.81%. The brand reputation index is an indicator created through brand big data analysis, finding that consumers' online weekly activities have a significant impact on brand consumption. Through the analysis of individual boy group brand reputation, positive and negative evaluations, media interest, consumer interest, and communication volume can be measured. The analysis of individual boy group brand reputation includes brand value evaluation analysis to measure brand influence and qualitative evaluation of brand reputation monitoring. Recommendation indicators were included in the brand reputation analysis. The ranking of the top 30 individual boy group brand reputations in June 2024 was analyzed in the order of Jin from BTS, Cha Eunwoo from ASTRO, Jimin from BTS, Kang Daniel, Jungkook from BTS, V from BTS, Yonghoon from THE BOYZ, Wonbin from RIIZE, RM from BTS, Minwoo from SHINHWA, J-Hope from BTS, Suga from BTS, Hoshi from SEVENTEEN, Baekhyun from EXO, Yoon Doojoon from Highlight, Jeonghan from SEVENTEEN, Mingyu from SEVENTEEN, Taemin from SHINee, Kyuhyun from SUPER JUNIOR, Onew from SHINee, Minho from SHINee, Juyeon from THE BOYZ, Key from SHINee, Wonwoo from SEVENTEEN, Sunwoo from THE BOYZ, Mark from NCT, Minhyun from NU'EST, Doyoung from NCT, Park Jihoon, and Ong Seongwu. Ku Chang-fan, director of the Korea Corporate Reputation Research Institute, analyzed the reputation, saying, "In the brand big data analysis of individual boy group brand reputation in June 2024, Jin from BTS recorded first place. When analyzing the individual boy group brand category, it decreased by 1.81% compared to the 65,478,517 pieces of big data for individual boy group brands in May. Looking at the detailed analysis, brand consumption decreased by 6.20%, brand issues decreased by 9.95%, brand communication increased by 16.37%, and brand diffusion decreased by 6.26%." Next, he analyzed, "The brand of Jin, who ranked first in the individual boy group brand reputation in June 2024, showed high results in link analysis for 'discharge, gratitude, celebration,' and in keyword analysis, 'free hug, ARMY (BTS fan name), fan meeting' were analyzed. The positive to negative ratio analysis showed a positive ratio of 95.07%."
Jungkook from BTS has achieved a milestone with his solo single 'Seven (feat. Latto)' surpassing 2.5 billion streams on Spotify, making it the first solo song by a Korean artist to reach this number. His total solo streams exceed 9.4 billion, and his album 'GOLDEN' is nearing 6 billion streams. 'Seven' topped multiple Billboard charts and won numerous awards, solidifying his status as a global pop star.
COMPOSE COFFEE unveils two new ads featuring BTS's V, introducing a slogan that highlights coffee's significance in daily life. The campaign emphasizes authenticity and the everyday choices surrounding coffee, while showcasing V's unique style in the 'V COMPOSED' menu. A QR code coupon event offers discounts to 6,000 daily participants until October 7.
BTS's V is set to throw the first pitch for the LA Dodgers on August 25, as announced by the team on social media. The news has sparked significant interest, causing ticket sites to temporarily crash. This follows the announcement of soccer star Son Heung-min also throwing a pitch on the 27th, raising anticipation for star-studded events. Meanwhile, BTS is focusing on album production in Los Angeles ahead of their comeback next spring.
V from BTS shares various photos on Instagram, showcasing his childhood and recent moments with members. Highlights include training with Jungkook and a significant group photo at the beach, which delighted fans after a hiatus due to members' military enlistments. BTS is preparing for a comeback in spring next year.
BTS communicated with fans via a Weverse live stream titled 'The Sea,' showcasing their relaxed time at the beach. They assured fans of their well-being and ongoing album work, hinting at a spring 2024 comeback. Fans praised the stream, and BTS is currently in the U.S. preparing for new music and a world tour.
On the 16th, a KBO League game between the Doosan Bears and KIA Tigers took place at Jamsil Stadium, featuring CRUSH as the first pitch thrower. BTS members Jungkook and RM, along with aespa and BLACKPINK, contributed donations to aid victims of wildfires in Korea. Additionally, SEVENTEEN won the Album of the Year award at the Golden Disc Awards for the second consecutive year, achieving a double crown.
In a recent YouTube appearance, actress Im Soo-jung confessed her admiration for BTS and Stray Kids' Felix. She shared her experiences as a fan, including attending concerts and purchasing albums, while reflecting on the importance of fan support. Im also expressed her curiosity about Felix, noting his charm and communication skills, and discussed her recent fan activities, including watching YouTube content related to them.
BTS's V highlights his stunning visuals in the September issue of W KOREA, showcasing impressive accessories and colorful suits. He exudes charisma with a wet hairstyle and unique blue hair. W KOREA praised V for captivating audiences in August. BTS also announced a comeback in Spring 2026 with a new album and world tour.
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