Jin from BTS ranks first in boy group brand reputation analysis for June, with positive ratio of 95.07% in online activities.
June/16/2024 10:36
Jin of BTS ranked first in the reputation of individual brands for boy groups in June. The Korea Corporate Reputation Research Institute extracted 64,291,771 pieces of big data for 730 individuals from May 15, 2024 to June 15, 2024, and analyzed the brand reputation index based on consumer behavior analysis for individual boy group brands using participation index, media index, communication index, and community index. Compared to the 65,478,517 pieces of big data for boy group brands in May, it decreased by 1.81%. The brand reputation index is an indicator created through brand big data analysis, finding that consumers' online weekly activities have a significant impact on brand consumption. Through the analysis of individual boy group brand reputation, positive and negative evaluations, media interest, consumer interest, and communication volume can be measured. The analysis of individual boy group brand reputation includes brand value evaluation analysis to measure brand influence and qualitative evaluation of brand reputation monitoring. Recommendation indicators were included in the brand reputation analysis. The ranking of the top 30 individual boy group brand reputations in June 2024 was analyzed in the order of Jin from BTS, Cha Eunwoo from ASTRO, Jimin from BTS, Kang Daniel, Jungkook from BTS, V from BTS, Yonghoon from THE BOYZ, Wonbin from RIIZE, RM from BTS, Minwoo from SHINHWA, J-Hope from BTS, Suga from BTS, Hoshi from SEVENTEEN, Baekhyun from EXO, Yoon Doojoon from Highlight, Jeonghan from SEVENTEEN, Mingyu from SEVENTEEN, Taemin from SHINee, Kyuhyun from SUPER JUNIOR, Onew from SHINee, Minho from SHINee, Juyeon from THE BOYZ, Key from SHINee, Wonwoo from SEVENTEEN, Sunwoo from THE BOYZ, Mark from NCT, Minhyun from NU'EST, Doyoung from NCT, Park Jihoon, and Ong Seongwu. Ku Chang-fan, director of the Korea Corporate Reputation Research Institute, analyzed the reputation, saying, "In the brand big data analysis of individual boy group brand reputation in June 2024, Jin from BTS recorded first place. When analyzing the individual boy group brand category, it decreased by 1.81% compared to the 65,478,517 pieces of big data for individual boy group brands in May. Looking at the detailed analysis, brand consumption decreased by 6.20%, brand issues decreased by 9.95%, brand communication increased by 16.37%, and brand diffusion decreased by 6.26%." Next, he analyzed, "The brand of Jin, who ranked first in the individual boy group brand reputation in June 2024, showed high results in link analysis for 'discharge, gratitude, celebration,' and in keyword analysis, 'free hug, ARMY (BTS fan name), fan meeting' were analyzed. The positive to negative ratio analysis showed a positive ratio of 95.07%."
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