RIIZE’s Wonbin is named Off&Relax’s first Japan brand ambassador, with a brand film, new night-care products, and a sign-event campaign.
August/28/2026 13:59
RIIZE’s Wonbin has been appointed as the first Japan brand ambassador for the hot-spring spa-inspired hair care brand “Off&Relax,” which ranked No. 1 on Rakuten Ichiba (July 31, 2020 daily ranking, hair care/styling category). This appointment as brand ambassador was realized because the brand concept of Off&Relax, which proposes time to reset one’s mind and hair in a way that is true to oneself even amid extremely busy days, under the brand message “Off and shine,” resonated with Wonbin’s natural, sophisticated charm and high expressive ability. A brand representative commented, “Off&Relax aims not only to cultivate essential beauty from the scalp to the hair, but also to make the time spent on hair care itself into ‘Off’ time that fills the heart as well. By welcoming RIIZE’s Wonbin as a brand ambassador this time, we will deliver the brand’s worldview and the appeal of its products to more customers in Japan and overseas, and provide a new brand experience.” By welcoming Wonbin, who is attracting attention from around the world, Off&Relax will deliver its brand message and the appeal of its products to even more people, and will communicate a new brand experience in which daily hair care becomes ‘Off’ time that fills the heart as well. The brand movie will be released from 6:00 p.m. on Saturday, August 29, 2026. In this movie, Wonbin, who pursues the best performance even amid busy days, is depicted restoring his scalp and hair through bath time, regaining his own shine, and heading back to the stage again. It is a brand movie that visually expresses the brand message “Off and shine.” In addition, to commemorate Wonbin’s appointment as ambassador, the authentic damage-care series “Off&Relax 2.0 Silky Night Repair” will be released from Friday, August 28, 2026, and as the first special project after his appointment as brand ambassador, the “Off&Relax × RIIZE WONBIN Premium Autograph Session Invitation Campaign” will be held. Taking this ambassador appointment as an opportunity, the company plans to roll out promotions on the largest scale ever, including the release of the brand movie, nationwide in-store promotions, digital advertising, SNS campaigns, and POPUP events. Product information: “Off&Relax 2.0 Silky Night Repair” includes Silky Night Repair for damage care, Glossy Moisture for shine and moisture care, and Fluffy Refresh for soft volume care. It will be pre-released at Loft stores nationwide from Friday, August 28, 2026, and will also go on sale the same day at the Off&Relax official online shop, Rakuten Ichiba store, Amazon official shop, and Qoo10. It is the brand’s first nighttime damage-care series. It contains the much-talked-about beauty ingredient PDRN (DNA-Na, moisturizing ingredient), acid-heat repair ingredients (meadowfoam-δ-lactone, glyoxylic acid), and cashmere-derived keratin (hydrolyzed keratin (cashmere goat, damage-care ingredient)), and uses an “all-direction repair” formula that addresses damage from three directions: scalp, inside the hair, and hair surface. Focusing on hair-care habits during sleep, it suppresses waviness and spread, leading to silky, glossy hair that stays together down to the ends. Off&Relax × RIIZE WONBIN Premium Autograph Session Invitation Campaign: To commemorate the brand ambassador appointment, the “Off&Relax × RIIZE WONBIN Premium Autograph Session Invitation Campaign” will be held. Among those who purchase eligible products for 5,000 yen or more (excluding tax) and apply, 30 people will be selected by lottery and specially invited to the “Off&Relax × RIIZE WONBIN Premium Autograph Session.” As the first special campaign after the ambassador appointment, it will deliver a special moment with WONBIN to everyone who uses Off&Relax. Related link: “Off&Relax” × RIIZE Wonbin special site.
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