Son Han-bin of ZEROBASEONE is named Swarovski's new brand ambassador, showcasing a romantic and cool style in a recent photoshoot.
February/26/2026 13:28Related Groups & Members
Son Han-bin of ZEROBASEONE has been selected as the new brand ambassador for the brand 'Swarovski'. Recently, 'Swarovski' released a White Day gravure to commemorate this. In the published gravure, Son Han-bin wore a softly pastel-toned shirt and black denim, adding Italian heart jewelry, creating a romantic atmosphere that harmonizes purity and excitement. He then showcased a calm yet curious charm with black leather styling, perfectly digesting the contrasting mood. In another cut, he layered a powder blue knit with the strikingly colorful 'Symbolica' collection, creating an even cooler mood. The horseshoe motif earrings, necklace, and bracelet in blue color complemented Son Han-bin's intense gaze, enhancing the sensory atmosphere. Along with this, a gold-tone chain necklace mixed with crystal pearl details featured iconic heart and key charms, presenting a light and lovely mood. The campaign conveys a message of exploring, enjoying, and expressing love in diverse ways.
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CJ ENM has appointed Son Han-bin of ZEROBASEONE as the first global ambassador for KCON, enhancing its identity and core values. He will represent KCON at events in Japan and LA, promoting K-POP and Korean culture. KCON aims to provide unique experiences and strengthen its global presence through diverse programming.
