MONSTA X's Shownu walked the runway at Paris Fashion Week, reappointed as ambassador for 'Concept Korea' showcasing various brands.
October/5/2024 17:19
MONSTA X's Shownu walked the runway at Paris Fashion Week. Recently, 'Concept Korea' announced the publication of Shownu's gravure and his reappointment as an ambassador. This gravure included his appearance in various outfits from 'EENK', 'MMAM', and 'RE RHEE', the brands of the 2025 S/S season, attracting attention. 'Concept Korea', hosted by the Ministry of Culture, Sports and Tourism and supervised by the Korea Creative Content Agency, has been an official program of New York Fashion Week for 14 years since 2010, supporting the overseas market expansion of promising Korean fashion designer brands. As a result, a total of 33 Korean fashion designer brands have participated so far, showcasing the influence of K-fashion alongside global designers. Last year, he gained attention as the official ambassador for 'Concept Korea 2024 F/W' and was reappointed for the '2025 S/S' season, proving his global popularity once again. He also appeared on the runway of Paris Fashion Week, one of the four major fashion weeks in the world. The fashion show for 'Concept Korea 2025 S/S', in which Shownu participated, will be available for viewing through the official YouTube channel of the Korea Creative Content Agency.
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