Hublot appoints BTS's Jungkook as global ambassador, symbolizing a fusion of watchmaking innovation and artistic originality.

The watch brand 'Hublot' has welcomed Jungkook, a global artist and performer, and a member of the K-POP group BTS, as the new Hublot global brand ambassador. This announcement was grandly made in Seoul and symbolizes the fusion of two worlds: 'the watchmaker that revolutionized the world of watch manufacturing' and 'the artist who reconstructed the sounds and rhythms representative of the era,' redefining the meaning of 'originality.' From the first fusion of gold and rubber in 1980 to the shock caused by the 'Big Bang' in 2005, and now to the renewal of the 'Big Bang Original Unico,' Hublot has sublimated innovation into its identity. Jungkook embodies the same spirit of freely merging genres, cultures, emotions, and instincts. This collaboration is not a coincidence but a necessary result. Both the artist and Hublot return to their roots, inheriting the unwavering DNA that makes them unparalleled. Regarding this partnership, Jungkook stated, 'When I performed 'Dreamers' at the 2022 FIFA World Cup, I felt a connection between time and music with Hublot, the official timekeeper of the tournament. This collaboration with Hublot feels like a return to that moment. I have always been impressed by the brand's confidence, craftsmanship, and its attitude of forging its own path. Hublot's concept of 'fusion' resonates with my approach to making music, where I blend emotions, influences, and sounds to create music that embodies my individuality.' Hublot's CEO, Julien Tornare, remarked, 'Jungkook is one of the most influential artists representing his generation. His precision, passion, and attitude of challenging limits embody the spirit of Hublot. Just as we constantly rethink and refine every aspect of watchmaking, Jungkook carries the spirit of evolution, always changing and remaining original. We are honored to welcome him to the Hublot family.' Just as Hublot has evolved through innovation and renewal, Jungkook's artistic path has been shaped by transformation, from early performances to intimate vocals in solo songs, both defined by depth and essence. Similarly, Hublot reveals its essence through its exceptional manufacturing technology, the fusion of materials and technology, and its self-developed and manufactured 'Unico' movement. In 2005, Hublot did not just introduce a watch; it revolutionized the modern era. With the 'Big Bang,' Hublot sublimated fusion into modern alchemy, creating new designs that have symbolized the brand for 20 years, defining Hublot's legacy while continuing to shape the future. Since his debut in 2013, Jungkook has fused genres, cultures, and emotions to build his unparalleled singing voice. Today, with the announcement of Jungkook as the global brand ambassador for 2026, Hublot celebrates the meeting of an artist who redefines originality and the timepiece 'Big Bang Original Unico,' which has returned to its roots. The 'Big Bang Original Unico,' announced in January 2026, inherits 20 years of Hublot's exceptional technology from the first fusion in 1980, through the design innovations of 2005, to the renewal in 2026. Just as an artist layers their songs, it is created in layers. Jungkook's career is similarly shaped by skill, contrast, courage, and a clear vision. He has redefined the meaning of originality by enhancing rather than denying the past. Therefore, the 'Big Bang Original Unico' is not just a wristwatch; it is an extension of his creative code.