BTS reveals 'SWIM' MV teaser before comeback. The song celebrates perseverance in life, with a full album release on the 20th.

Bang Si-hyuk, chairman of HYBE, is the largest stockholder in K-culture with a valuation of 4.8 trillion won. Recent interest in Korean content, fueled by BTS's upcoming concert, has led to a rise in stock values. The total valuation of K-culture stockholders has increased to 6.1 trillion won, with notable figures like Park Jin-young and Yang Hyun-suk following.

Ahead of BTS's comeback concert at Gwanghwamun, Jin and RM shared messages on Weverse, expressing gratitude to fans and urging safety. They highlighted the importance of following safety protocols and respecting staff instructions to ensure a successful event. The concert is set for the 21st, with significant police presence expected due to large crowds.

HYBE has raised concerns over unnecessary political interpretations of the red lighting for BTS's comeback, stating it reflects the key color of their new album 'ARIRANG'. The lighting will be displayed at major Seoul landmarks, including Gwanghwamun Square, for a concert on the 21st. HYBE urges the public not to politicize this cultural event.

SUGA from BTS participated in the 'MIND' program, a music-based therapy for autistic children, co-authoring a clinical manual. His previous donation of 5 billion won led to the establishment of the Min Yoongi Treatment Center, where he will engage with children through music starting in late 2024.

BTS has unveiled a preview of their new song "SWIM" from the upcoming album "ARIRANG," set to release on the 20th. The music video teaser features a cinematic scene in a museum, highlighting the song's upbeat alternative pop vibe. The album, produced by Bang Si-hyuk, explores universal emotions and BTS's identity. They will also hold a comeback live event and a special performance in New York.

BTS is set to perform in New York on March 23, marking their first full group appearance in the U.S. in nearly 4 years. The event celebrates their 5th full album 'ARIRANG' and will include a special performance and Q&A session for 1,000 fans. They will also host a large drone show in Seoul on March 21.

President Lee Jae-myung has directed full attention to safety measures ahead of BTS's concert at Gwanghwamun, emphasizing the importance of K-culture. He urged all relevant agencies to prepare for any potential incidents, especially after a recent fire in Myeongdong. BTS will release their album on the 20th and hold a live event on the 21st, broadcasted globally on Netflix.

The documentary 'BTS: THE RETURN' showcases BTS's past, present, and future, including their struggles and songwriting sessions. It highlights their identity and emotions, set to the traditional Korean song 'Arirang.' The film premieres on Netflix on March 27, 2026, alongside their new album 'ARIRANG.'

In response to a recent fire at a capsule hotel in Seoul, the South Korean government is conducting emergency fire safety inspections on 7,338 accommodations. This initiative aims to enhance safety for the expected influx of tourists during the upcoming BTS concert. Special inspections will focus on high-density areas and capsule hotels to ensure compliance with fire safety regulations.

BTS launches 'THE CITY ARIRANG SEOUL', a city-wide celebration from March 20 to April 19, featuring events like drone shows, music lounges, and interactive experiences across Seoul. The program coincides with the release of their new album 'ARIRANG' and includes various activities for fans.