"Michael Kors" announced the latest campaign featuring TWICE Dahyun, the global brand ambassador. This campaign, shot by photographer Kim Hee-jung, expresses the easy and modern charm of this season, mixing relaxed casualness with sophisticated chicness. In the accompanying campaign video, Dahyun perfectly embodies the world of Michael Kors for the spring/summer 2024. She has built an intimate relationship with Michael Kors over the past few seasons, attending the spring/summer and fall/winter Michael Kors collection runway shows in 2023, and appearing in the fall/winter 2023 Michael Kors campaign. She also attended the 2024 fall/winter Michael Kors collection runway show in February this year. "Dahyun is energetic and full of vitality, captivating people around the world. From her wonderful talent to her unique style, she perfectly embodies our brand," designer Michael Kors said. In spring 2024, Michael Kors focuses on chic and relaxed separates, proposing confident styling. The ready-to-wear has an easy and modern charm, while the accessories emphasize an effortless yet impactful mood. The campaign will launch on March 6, 2024, and will be deployed across a wide range of media, including digital, social media, and outdoor media. In addition, the Japan official online site will launch a special page from March 11 (Monday) to introduce the campaign video and related products.
Korean idols' TikTok videos are trending with funny dances, cute poses, and even dancing to Japanese songs and themes. Top idols like TWICE, SEVENTEEN, aespa, IVE, TOMORROW X TOGETHER, and RIIZE are releasing challenge videos, with a reporter's meme about a cat walking on the frozen Han River also going viral.
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