Korean brand NAMING. unveils new CM with TWICE's Nayeon, showcasing their concept of embracing individuality and natural beauty.
November/15/2024 16:30
The popular Korean cosmetics brand "NAMING." will release a new web commercial and new visuals featuring brand muse Nayeon from TWICE starting today, November 15, 2024 (Friday). "NAMING." is based on the concept of "everyone finding their own value," offering items that bring out natural beauty. Since its full-scale launch in Japan in April 2024, it has garnered attention among Korean cosmetics enthusiasts for its sophisticated packaging and color lineup. The concept of the newly released web commercial is "superpowers." The video shows Nayeon, the brand muse, awakening her dormant superpowers one after another, and while confused, she gradually comes to accept her superpowered self, reflecting "NAMING."'s brand concept of freely expressing one's unique individuality and accepting oneself as they are. Nayeon's mysterious yet cute performance as a superhuman, combined with CG effects like laser beams, creates a scene reminiscent of a sci-fi movie. At the same time, new visuals have also been released. The theme "Red Addict" features a moody, ennui-inspired makeup look and striking red outfits. During the shoot, the new sensation cushion foundation "NAMING Zero Gravity Cover Fit Cushion," which combines a weightless feel with high coverage, and the popular highlighter "NAMING Fluffy Baked Highlighter" were used, creating a radiant, dewy skin look that expresses superhuman beauty. Additional cuts from the new visuals will be released in the future. The makeup for the shoot used the "NAMING Zero Gravity Cover Fit Cushion," which goes on sale on November 16 (Saturday), showcasing a weightless feel and high coverage for a transparent skin look, embodying a mysterious and ephemeral atmosphere like a superhuman. The new CM, which emphasizes Nayeon's overflowing individuality and talent while promoting the importance of each person's uniqueness and natural beauty, has been completed. Additionally, the CM video will be screened on a large LED display at the pop-up venue starting November 16, allowing viewers to enjoy the beautiful visuals on a big screen. The actual outfits worn by her during the CM shoot will also be on display. Furthermore, customers purchasing any cushion foundation at the pop-up will receive a proof photo of Nayeon, one per person per day. Various other events are also planned. ◆Comment from TWICE's Nayeon: "I'm happy that the CM turned out to be as wonderful as a scene from a movie! In this shoot, I expressed the superpowers sleeping within me, and seeing the finished CM, I’m glad I became a really cool superhuman." ■WEB CM Information "NAMING. X NAYEON | ZERO GRAVITY COVER FIT CUSHION" Release Date: November 15, 2024 (Friday) Release Locations: Official SNS, Official YouTube ■Pop-up Store Details NAMING. POP UP Event Period: November 16 (Saturday) - November 24 (Sunday) Business Hours: 11:00 AM - 8:00 PM Venue: 0th Hub Nihonbashi *On November 18 (Monday), business hours will be until 6:00 PM. *Event period and business hours may change. *Please use the stairs on the right side of the building to the 2nd floor as the elevator is not available.
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