Atmoscon 2026 will be held in Shinjuku on Oct. 31 and Nov. 1, featuring sneaker awards, live music, runway shows, and brand booths.
September/17/2026 13:09
Atmos, which continues to lead the sneaker scene, will hold “atmoscon 2026,” one of the largest urban culture festivals in Japan where sneakers, music, fashion, and art intersect, over two days on Saturday, October 31 and Sunday, November 1, 2026, at Shinjuku Sumitomo Building in Shinjuku Ward, Tokyo. This time, the additionally decided special contents and luxurious performers have been announced. With the aim of wanting many people to know the goodness of sneakers and the fun of sneaker coordination, the “Sneaker Best Dresser Award,” which selects and awards, over the past year, “people who suit sneakers,” “people who we want to wear sneakers in the future,” and “people who contributed to stimulating demand for sneakers,” will be held this year within “atmoscon 2026,” on the first day, Saturday, October 31. The award recipients have been decided as Shohei Miura in the actor category, K (&TEAM) in the male artist category, and Airu Kubozuka in the next-break category, and they will appear on stage. In addition, KID PHENOMENON and WOLF HOWL HARMONY have been decided to appear on the music live stage in the B1F “Underground Hall.” For the “atmos pink SPECIAL RUNWAY” to be held at “PLAYGROUND” on the first floor, six people—Ohrin, Aina Kasai, Rino Tada, Noa Tanaka, Megan Natsukawa, and Rei Mukai—will newly join as additional models. This year’s venue will take over two floors: “Shinjuku Sumitomo Building Triangle Plaza (1F)” and “Underground Hall (B1F).” At “Shinjuku Sumitomo Building Triangle Plaza (1F),” booths by a total of 26 brands will line up, and limited-edition products will be sold. Furthermore, the food area will be lined with a variety of stores. At “Underground Hall (B1F),” music live performances will be presented. A three-dimensional, huge culture festival space will appear, where different kinds of excitement can be moved between by floor. ■Event Overview “atmoscon 2026” Schedule: Saturday, October 31, 2026 and Sunday, November 1, 2026 Venue: Shinjuku Sumitomo Building Triangle Plaza / Shinjuku Sumitomo Underground Hall (Address: 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo) Theme: PLAYGROUND for Next Generations Organizer: Foot Locker atmos Japan LLC ■Related Link “atmoscon 2026” official website ■Event Overview “atmoscon 2026” Schedule: Saturday, October 31, 2026 and Sunday, November 1, 2026 Venue: Shinjuku Sumitomo Building Triangle Plaza / Shinjuku Sumitomo Underground Hall (Address: 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo) Theme: PLAYGROUND for Next Generations Organizer: Foot Locker atmos Japan LLC ■Related Link “atmoscon 2026” official website
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