The collaboration song "Hush-Hush" by the 7-member dance & vocal group BE:FIRST and the 8-member boy group ATEEZ from Korea, achieved the top spot on the "Billboard JAPAN JAPAN Hot 100" chart (released on July 10, 2024). BE:FIRST and ATEEZ, each establishing their own style, showed the best fusion by sharpening each other's characteristics. The collaboration features a thrilling development where the members of both groups appear alternately on the bouncy drums and synths, showcasing their stances. The collaboration between BE:FIRST and ATEEZ, using both addition and subtraction, created a jet coaster-like development in the world's shortest 3 minutes. Released on July 1st, the impressive music video also gained attention, reaching the top spot in the J-POP genre of iTunes "Top Songs" chart in 25 countries and regions around the world, and entering the top 10 in 36 countries and regions. The collaboration song by BE:FIRST and ATEEZ also achieved the weekly top spot on the representative chart of the Japanese music scene, "Billboard JAPAN JAPAN Hot 100". This marks BE:FIRST's 7th weekly top spot on this chart. The newly announced "Hush-Hush" will also be included in BE:FIRST's original album "2:BE," set to be released on August 28 (Wednesday) after about 2 years.
On August 28, ATEEZ members HONGJOONG, YEOSANG, SEONGHWA, and JONGHO attended the red carpet event for the 7th NEWSIS K-EXPO in Seoul. The K-EXPO, established in 2019, honors individuals and companies that have contributed to the promotion and development of K-culture over the past year.
On August 28, Lee Jung-jae attended the red carpet of the 7th NEWSIS K-EXPO at Lotte Hotel in Seoul. The K-EXPO, launched in 2019, honors individuals and companies that have contributed to the development of K-culture. The event featured stars like IU, Choo Young-woo, and ATEEZ, celebrating achievements in the Korean cultural industry.
On August 28, IU graced the red carpet of the 7th NEWSIS K-EXPO at Lotte Hotel in Seoul. The event, launched in 2019, honors individuals and companies that have significantly contributed to the development and promotion of K-culture over the past year. Other stars like Choo Youngwoo and ATEEZ also attended, with awards presented to notable figures in the Korean content industry.
On August 28, the 7th NEWSIS K-EXPO took place at the Lotte Hotel in Seoul, celebrating achievements in K-culture. The event, which began in 2019, recognizes individuals and companies that have contributed to the development of K-culture, with stars like IU and ATEEZ attending the red carpet.
On the afternoon of the 27th, at Seoul's Jamsil Baseball Stadium, ATEEZ's Jongho threw the first pitch at the KBO League game between the Doosan Bears and Samsung Lions. Additionally, ATEEZ members Hongjoong and Jongho shared a vintage-themed photoshoot and discussed their goals as K-POP artists, while Jongho released the music video for his solo song 'Everything,' showcasing his beautiful and emotional voice.
BRMUD, a skincare brand featuring mud from Boryeong, Korea, begins pre-sales in Japan on August 23, 2025, at COSME Re:MAKE stores (excluding Machida). The brand emphasizes local sourcing and offers products designed for smooth, healthy skin. Customers spending over 2,000 yen receive exclusive ATEEZ photo cards.
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Let's Add my favorite members and Cheering them!