KARINA is appointed as the first female ambassador for MARK & LONA, debuting in a new campaign and visuals on April 27, 2026.

The luxury golf brand 'MARK & LONA' has appointed aespa's KARINA as the new brand ambassador. This marks the first time in the brand's history that a female brand ambassador has been appointed. A new visual and commercial featuring KARINA, titled 'PLAY ILLUSION' (15 seconds/30 seconds/60 seconds), will be released on April 27, 2026, at 14:30 on a special site. The special site will also feature behind-the-scenes footage of the CM shoot. Since its establishment in 2008, 'MARK & LONA' has promoted a unique value of 'Luxury Golf', bringing innovation to the golf apparel industry, which was previously dominated by conservative styles, and establishing a completely new concept. Their wide range of collaborations extends beyond famous characters and artists to include sneakers, cosmetics, and sweets, as well as early initiatives in upcycling, creating a unique position that transcends golf apparel. Even after more than 18 years since its founding, 'MARK & LONA' continues to evolve with its original style, garnering high support and attention through flagship stores around the world. The highlight of the new visuals and CM released on April 27 is KARINA's overwhelming presence expressed in a fantastical world. The five looks worn by KARINA showcase different charms. With her translucent, beautiful skin, outstanding style, and delicate changes in expression, she instantly switches her expressions at the moment the camera is pointed at her, displaying the high-level posing characteristic of a global artist. In the video scenes, she creatively showcases how the wear looks beautiful through her movements while searching for a crystal ball. Additionally, in a scene where she hits a crystal ball with a crystal putter, she learns a beautiful putting form with just one point of instruction, showcasing her impressive physical sense and style. ■ CM Overview 'MARK & LONA' New CM 'PLAY ILLUSION' (15 seconds/30 seconds/60 seconds) Appearance: KARINA Release Date: April 27, 2026, 14:30 Release Location: Special Site [CM Concept] KARINA stands alone in an interior space. Outside the window, a void of space with Earth floating in the distance spreads out. In the silence, a ball unexpectedly descends. To break the boredom, she begins to play with the ball. From there, five different expressions and styles (GENERAL, LIFE STYLE, CODE, T-LINE) emerge. A small movement that started from one ball takes KARINA to a completely new world. [CM Story] This film begins in an ordinary indoor space, depicting KARINA drifting through multiple worlds. The golf ball that lands in front of her becomes a 'media' that allows movement between different realities. - Galaxy / Arrival KARINA lands on a green field. Above her face, a crystal ball flashes fragments of various scenes at high speed. A slow blink, as if waking from sleep. A silence as if time has stopped. With a light sound of 'ston', a crystal shaped like a golf ball rolls towards her. When she picks it up, the scene shifts to a wide shot (master shot). Beyond the large window, a void of space spreads out, with Earth visible in the distance. KARINA lies as if drifting through space with the room. After staring at the ball in her hand, she stands up and begins to walk somewhere. - Sky / Awakening KARINA collapses onto the sofa. She continues to gaze at the ball that has appeared from nowhere with curious eyes. The view outside the window quietly changes to a soft sky with flowing clouds. - Desert / Expansion The next day, KARINA picks up the ball placed on a 'Zen Garden' (dry landscape). Leaning against the table, she rolls the ball back and forth. The view outside the window quietly transitions to a desert. - Underwater / Evolution KARINA reaches into the tank to retrieve the ball. To distract herself from boredom, she lightly throws the ball, which bounces back to her. Just as it is about to land on her palm, the ball stops and floats above her hand. Her surprised expression is illuminated by the shimmering water reflections (caustics) on her skin. The world outside the window transforms into an underwater scene with shimmering schools of fish. - City / Domination At that moment, the ball that was floating on her hand suddenly shoots forward. With a surprised expression, KARINA follows the ball's trajectory. With a dull impact sound, the previously solid wall ripples, swaying like a curtain or screen. Sensing something unusual, KARINA lifts the wall, which rolls up like a curtain. Beyond it appears a new world—a cityscape. KARINA boldly faces this newly discovered space. ○ Shooting Episode The shoot was conducted in Seoul, South Korea, alternating between video and still photography. This time, KARINA wore five looks from 'MARK & LONA'. The hair and makeup were changed for each look during the shoot. She seemed to really like the texture and design of the 'MARK & LONA' wear she was wearing for the first time, and the shoot progressed in a friendly atmosphere throughout. During breaks, 'MARK & LONA' presented shoes and a flower gift and sweets that matched KARINA's image color, which she happily received. *For details, please check the special site and official online store. ○ Product Store Locations - MARK & LONA Aoyama Store 1F Lexington Aoyama Building, 5-11-9 Minami Aoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6805-1551 - MARK & LONA Omotesando Hills B3F 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5771-0967 - MARKET STORE BY MARK & LONA Omotesando Hills B3F 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5843-0965 - MARK & LONA GINZA SIX 5F 6-10-1 Ginza, Chuo-ku, Tokyo 104-0064 TEL: 03-6263-8840 - MARK & LONA Matsuzakaya Nagoya Store 4F 3-16-1 Sakae, Naka-ku, Nagoya 460-8430 TEL: 050-5785-4585 - MARK & LONA Hankyu Umeda Main Store 8F 8-7 Kakuda-cho, Kita-ku, Osaka 530-8350 TEL: 06-6313-0929 - MARK & LONA Daimaru Shinsaibashi Store 6F 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka 542-8501 TEL: 06-6484-7142 - MARK & LONA Iwataya Main Store 6F 2-5-35 Tenjin, Chuo-ku, Fukuoka 810-8680 TEL: 092-406-5380 - MARK & LONA Daimaru Sapporo Store 5F 4-7 Kita 5-jo Nishi 4-chome, Chuo-ku, Sapporo 060-0005 TEL: 011-206-4950 - MARK & LONA Yokohama Takashimaya POP UP STORE 5F 1-6-31 Minami Sakae, Nishi-ku, Yokohama 220-8601 TEL: 045-620-0785 - MARK & LONA Daimaru Tokyo POP UP STORE 11F Marunouchi 1-9-1, Chiyoda-ku, Tokyo 100-6701 Golf Wear & Supplies Section TEL: 050-1782-9383 - MARK & LONA Osaka Takashimaya POP UP STORE 5-1-5 Namba 5-chome, Chuo-ku, Osaka 542-8510 TEL: 06-6631-2347 - MARK & LONA Gotemba Premium Outlets 4260 Hillside, 1312 Fukazawa, Gotemba City, Shizuoka 412-0023 TEL: 0550-78-6017 'MARK & LONA' Official Online Store ○ Campaign Information To commemorate the sale of products worn by KARINA, a special campaign will be held. ① Special novelty gifts For those who purchase eligible products, we have prepared special novelties limited to this campaign. (While supplies last) ② Aoyama Store Limited Photo Spot A limited-time special photo spot will be set up at the MARK & LONA Aoyama Store. Please enjoy the space that embodies the brand's worldview. ③ CM Broadcast The CM featuring KARINA will be broadcast in some directly managed stores (including outlet stores). *Details of each campaign will be announced on the special site and official SNS as they become available. ■ Related Links 'MARK & LONA' Special Site.