K-POP group ZEROBASEONE is the new ambassador for Bifesta, with new commercials airing online and on TV starting October 2 and 26, 2024.

The skincare brand 'Bifesta' has appointed the 5th generation K-POP boy group ZEROBASEONE as its new campaign ambassador. Their new commercials for 'Bifesta Serum Cleansing Oil' and 'Bifesta Foaming Cleanser' will be released online on October 2 (Wednesday) and will start airing on national terrestrial TV sequentially from October 26 (Saturday). Along with the announcement of this joyful news, each member's shooting episodes were revealed. ◆ Son Hanbin Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> During the CM shoot, leader Son Hanbin constantly paid attention to the surroundings and staff, and did not forget to encourage the members. In the Serum Cleansing Oil edition, he shot with Jan Hao, Kim Taere, and Park Gonuk, and immediately understood the director's instructions in Japanese, conveying them to the members. The director was surprised, saying, 'Hanbin-kun, you understand Japanese this well?' <Bifesta 'Foaming Cleanser' Edition> In the foaming cleanser edition, there was a solo scene, and when the director instructed, 'Imagine gently calling out to a woman,' he looked around for help while saying in Japanese, 'How embarrassing (laughs)!' However, when the camera rolled, he quickly switched his expression and smoothly said in Japanese, 'Every day, let it wash away.' You can't take your eyes off what kind of atmosphere the lines adopted will have. ◆ Kim Jiun Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> Kim Jiun entered the studio waving to the making camera. He showed various expressions while adjusting his body orientation in front of the shooting board. After a cut was called, he was seen smiling while checking the footage with his manager. <Bifesta 'Foaming Cleanser' Edition> Despite his cool expression when entering the scene, he was impressive as he jumped playfully on the cushion and approached the shoot freely. He relaxed by leaning his head back on the cushion and looking up at the ceiling, enjoying the shoot. ◆ Jan Hao Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> In the Serum Cleansing Oil edition, Jan Hao had a solo scene. He challenged himself with the Japanese line, 'Every day, let it wash away?' He made an effort to raise the end of the phrase while using his fingers, resulting in a charming cut. <Bifesta 'Foaming Cleanser' Edition> During the shoot on the cushion, he was pushed by Han Yujin and rolled over the cushion, landing next to Son Hanbin, creating an improvised scene with the three of them. Despite the dizzying movements, Jan Hao's spirited actions were praised by the director and staff for being fun every time. ◆ Seok Matthew Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> Before the shoot, Seok Matthew enthusiastically discussed the image with the director. Once the shoot began, without needing instructions, he approached the shooting board closely, making movements as if coming closer to the viewers through the screen, and tracing the board with his fingers repeatedly. The director exclaimed, 'Genius!' and he left the studio smiling shyly. <Bifesta 'Foaming Cleanser' Edition> Seok Matthew showed a full smile and was cheerful throughout. He leaned forward with both arms and relaxed on the cushion, but despite his cute smile, his well-trained arm muscles peeked out, and other members touched them. He also leaned further out from the cushion, performing comical movements as if swimming, delighting the director. ◆ Kim Taere Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> Since he was with Jan Hao, Son Hanbin, and Park Gonuk, he relaxed by putting his arm around Son Hanbin before the shoot, but once the camera started rolling, he immediately switched on and showed a glamorous expression. After the director gave the OK, the four of them left the set satisfied, clapping together. <Bifesta 'Foaming Cleanser' Edition> In the scene with all nine members, Kim Taere was in a relaxed mode throughout. He happily chatted with Son Hanbin next to him and posed for the making camera among the many staff watching the shoot, enjoying the filming very naturally. ◆ Ricky Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> In the Serum Cleansing Oil edition, where a cool and glamorous expression was required, Ricky's usual cool charm exploded. He slowly changed his body orientation and leaned on the panel, enhancing the glamorous atmosphere with his gaze. The director praised him, saying, 'Nice! Nice! Nice!' In the end, Ricky thanked everyone as he left the set. <Bifesta 'Foaming Cleanser' Edition> Even Ricky, who is usually cool, couldn't help but smile in front of the large cushion on set, showing a somewhat elevated mood. During the shoot, he leaned his body against the cushion, taking a relaxed position. His relaxed expression, which is rarely seen, is a must-see. ◆ Kim Gyubin Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> He progressed with the shoot in a pair with Han Yujin. Utilizing his model-like height, he showed a cool expression while putting his left hand in his pocket, and in the scene where he stood back-to-back with Han Yujin, he smoothly changed positions without speaking and placed his hand on his shoulder, creating a brotherly and harmonious shooting atmosphere. <Bifesta 'Foaming Cleanser' Edition> Upon entering the scene and seeing the large cushion, Kim Gyubin initially hesitated but quickly took his position, spreading his arms wide and diving into the cushion. He was also very interested in the moving camera platform, and even after his turn was over, he watched the other members' shoots. ◆ Park Gonuk Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> Park Gonuk was impressive as he approached the shoot while chatting with Jan Hao, Kim Taere, and Son Hanbin. Before the camera rolled, he was seen laughing with the members, contrasting with his cool expression during the actual shoot, where he showcased his stylish style and presence. <Bifesta 'Foaming Cleanser' Edition> Lying on his back on the large cushion with his arms crossed or completely relaxed, Park Gonuk looked so comfortable that he even closed his eyes during the shoot. His peaceful sleeping face made the staff worry that he might have actually fallen asleep. ◆ Han Yujin Shooting Episode <Bifesta 'Serum Cleansing Oil' Edition> Han Yujin entered the set greeting in Japanese, 'Please, thank you!' to Kim Gyubin. In the scene where they exchanged positions, he enjoyed the shoot, smiling a little when their eyes met amidst the cool expressions. <Bifesta 'Foaming Cleanser' Edition> While waiting on the cushion, Han Yujin looked around curiously and borrowed a still camera for making from the staff. During the waiting time when the camera was not rolling, he showed a curious side typical of the youngest member by taking pictures of the other members on the cushion. ◆ Shooting Episode <Bonus> This time, the members also challenged themselves with Japanese outside of the CM itself. As ambassadors for Bifesta, they wrote messages in Japanese for those who would pick up the products. Since the members are studying Japanese daily, they wrote using hiragana, kanji, and even katakana, pronouncing the messages out loud as they wrote. Some members even had the leisure to add illustrations! The making video showing the members earnestly writing is a must-see. - ZEROBASEONE, first selected in Japan! Appointed as ambassadors for the cosmetics brand 'Bifesta'... TV commercials confirmed for airing. ■ New CM Overview Bifesta 'Serum Cleansing Oil' Edition (15 seconds) Bifesta 'Foaming Cleanser' Edition (15 seconds) [Broadcast Start Date] WEB: October 2, 2024 (Wednesday) TV: October 26, 2024 (Saturday) Broadcast Area: Nationwide Cast: ZEROBASEONE ■ Related Links Bifesta Official HP.