The MBC Virtual Live Festival features K-POP and virtual idols, showcasing over 20 artists, promising a unique experience for fans.
August/28/2025 12:17
Reality and the virtual world unite through music. The 'MBC Virtual Live Festival with Coupang Play' is a future-type omnibus performance gathering K-Virtual with unique content and top K-POP artists, held over two days on October 18 and 19 at the Sangam Cultural Square in front of MBC. The lineup, which has drawn significant attention, includes K-Virtual idols that are opening a new chapter in K-POP culture, as well as top-class K-POP artists popular across generations and borders. More than 20 groups will perform, including &TEAM, AHOF, APOKI, BRAZY, IRISÉ, ISEGYE IDOL, izna, John Park, KiiiKiii, KISS OF LIFE, Coyote, LUVITA, nævis, NEXZ, NMIXX, OFF EQUALS, Plan.B, PLAVE, RIIZE, tripleS, USPEER, Virtual YB, Xdinary Heroes, and Choi Yena from IZ*ONE. Notably, PLAVE, which has opened new frontiers for virtual idols, ISEGYE IDOL, the first Korean virtual idol to rank on the Billboard Korea chart, APOKI, the first virtual artist in Korea, and nævis, the first virtual artist from SM Entertainment, gather to complete a luxurious lineup. Additionally, globally popular K-POP idols like NMIXX, RIIZE, and &TEAM, along with the beloved Coyote, sensitive vocalist John Park, and YB, a rock band known for new challenges through virtual projects, are expected to enhance the stage further. The 'MBC Virtual Live Festival with Coupang Play' aims to deliver new emotions and experiences to global fans through a surreal stage that traverses reality and the virtual, heralding the dawn of 'NEXT K-Culture.' Tickets for the performance will be sold on Coupang Play in September. - RIIZE signs a three-year exclusive model contract with cosmetics brand 'UIQ' for the third consecutive year... an unusual long-term partnership. - PLAVE receives a bomb threat for their concert at Gocheok Sky Dome in November... police arrest a man in his 20s.
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