ITZY's Ryujin, in the music video for her first solo song "Run Away" from the new album, showcased delicate emotional acting, boosting the comeback atmosphere. ITZY will release the new album "BORN TO BE" and the title track "UNTOUCHABLE" on January 8th. Prior to this, JYP Entertainment has been releasing teaser content through official SNS, building anticipation. Following Yeji's solo song "Crown On My Head" released on the 20th, Ryujin's solo song "Run Away" music video was released at midnight on the 22nd. The music video exuded a movie-like atmosphere with a dramatic story and analog sensibility. Ryujin depicted a wide range of emotions, immersing viewers, and left a mysterious impression. "Run Away," the 7th track on the new album, is a modern rock genre song with impressive electric guitar sounds that change in various tones, with Ryujin participating in the lyrics and composition. ITZY is promoting with a total of 8 video contents, including the title track "UNTOUCHABLE," and solo track videos for all members. The music video for the opening track "BORN TO BE," released on the 18th, ranked 1st on YouTube's "Music Video Trend Worldwide" from the release date to the 20th, receiving a hot response. Yeji's solo song "Crown On My Head" music video also ranked 1st on YouTube's "Music Video Trend Worldwide" on the 21st, proving the high interest of K-POP fans worldwide for ITZY's first comeback in 2024. The new album "BORN TO BE" includes solo songs for all members, as well as the title track "UNTOUCHABLE" and other songs, totaling 10 tracks. Renowned writers such as Isran, Pan Hehyun, Maria Marcus, Shim Eunji, Lee Umin of collapsedone, GALACTIKA*, SELAH, and MRCH participated in creating a high-quality album. ITZY's new mini-album "BORN TO BE" and the title track "UNTOUCHABLE" will be officially released on January 8th, 2024 at 6 PM. A countdown live will be streamed with fans from Korea and abroad at 5 PM on the same day. A solo concert will be held for 2 days on February 24th and 25th at the Jamsil Indoor Gymnasium in Seoul, kicking off the second world tour "ITZY THE 2ND WORLD TOUR 'BORN TO BE'."
The 2024 SBS歌謡大典 will take place on December 25 at Incheon Inspire Arena, showcasing a lineup of popular K-POP artists. The second lineup includes SHINee's Key, NCT 127, ATEEZ, aespa, ENHYPEN, NMIXX, LE SSERAFIM, BOYNEXTDOOR, and ILLIT, promising a festive Christmas event. This annual festival highlights the best of K-POP during the holiday season.
In a recent radio show, J.Y. Park revealed that JYP Entertainment's profits heavily rely on TWICE and ITZY. He stated that their success is more important than his own, mentioning that his new song 'Easy Lover' is less significant compared to ITZY's new release. He also discussed the immense revenue generated by TWICE's music compared to his past hits.
Yuna from ITZY shared behind-the-scenes photos on her Instagram, highlighting her slim waist and glamorous hairstyle. The self-shot concept, featuring reflections in mirrors and smartphones, showcases her unique artistic expression. ITZY is currently promoting their first double title tracks from their new mini-album 'GOLD.'
THE BOYZ achieved 1st place on KBS's Music Bank, thanking their fans and label for support. The show featured performances from various artists, including VIVIZ's comeback with 'Shhh!', J.Y. Park's 'Easy Lover', TOMORROW X TOGETHER's 'Over The Moon', and SHINee's Minho showcasing 'CALL BACK'.
Singer-songwriter Olivia Marsh will perform at the Yuewen Music Festival in Singapore from December 28. The festival features Asian musicians and global stars like DJ Afrojack. Following her debut at SXSW Sydney, expectations are high for her performance, especially after receiving acclaim from industry professionals.
ITZY has released the music video for 'Imaginary Friend,' a double title track from their new mini-album 'GOLD.' The video features a dreamy performance with ethereal visuals. The song, produced by renowned K-POP composer Ryan Chung, combines vintage guitar sounds with sweet harmonies. ITZY will hold their 3rd fan meeting on November 2 in Seoul.
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