IVE's trailer for 'IVE SECRET' raises anti-Japanese controversy, prompting director OUI to clarify the concept behind the visuals.
August/14/2025 16:36
In response to the anti-Japanese controversy that arose from IVE's comeback trailer, OUI, who served as the content director, released a comment. On the 8th, IVE unveiled the trailer for their 4th mini-album 'IVE SECRET' through their official YouTube channel. The video breaks away from their previous cute image and is produced with a sophisticated interpretation of the concept 'EVIL CUPID.' The members appear as six different cupids, each with their own secrets. Following the trailer's release, suspicions were raised in Japan that it expressed anti-Japanese sentiment due to the release date being one day before the atomic bomb was dropped on Nagasaki, Japanese member Rei wearing an outfit with 'I'm Sorry' written on it, and a scene of origami cranes, a symbol of peace, burning. In response, OUI, the director of the trailer produced by NEWYEAR, stated through his Instagram, 'To express the concept of EVIL CUPID interfering with lovers' love, it was necessary to have the scene of burning origami cranes, which are a medium of love. There is absolutely no other meaning.' He also added the word 'Peace' to deny the suspicions. IVE will officially begin their comeback activities with the release of their 4th mini-album 'IVE SECRET' and title track 'XOXZ' on the 25th.
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